Program Overview

Introduction to the BA (Hons) Business with Marketing Program

The BA (Hons) Business with Marketing degree at Robert Gordon University is accredited by the Chartered Institute of Marketing (CIM), allowing students to take advantage of certain exemptions to gain CIM qualification through the CIM Graduate Gateway. This course is part of the popular business and management program and will ensure students understand the theoretical aspects of marketing while providing opportunities to put knowledge into practice.

Program Structure

The program is designed to provide a comprehensive understanding of business and marketing, with a unique blend of modules including consumer psychology, marketing communication, and digital business. Students will learn the key disciplines of marketing and business, with opportunities to tailor their study to their own interests and career aspirations in the later years of the course.

Year 1

In Year 1, students are introduced to the key business functions of marketing, finance, and human resource management. Additional modules cover economics, the digital business environment, and sustainability management, developing intellectual and practical skills that form the foundation for the degree.

Year 2

Year 2 builds on the foundation business functions learned in Year 1, with modules including Integrated Marketing Communications, Consumer Behaviour, and Digital Media Platforms and Practices. Students also have the option to study abroad for one term.

Year 3

In Year 3, students have four options: a year-long placement, an academic year at one of the university's partner institutions abroad, a taught route at Aberdeen Business School, or the 'Connect to Business' route. This flexibility allows students to tailor their study to their interests and career aspirations.

Year 4

Year 4 is the final year of the course, where students study advanced business modules in Global Leadership and Business and Innovation, as well as specialized marketing-related modules covering Consumer Psychology and International Branding. A significant piece of independent marketing research in the form of a thesis is also undertaken.

Learning and Teaching

Throughout the course, students typically spend a quarter of their time learning in large groups and three-quarters in small group tutorial environments. The course includes lectures, seminars, tutorials, and project supervision, with an emphasis on independent study outside of class time.

Assessment

Assessment methods vary by year and include written exams, written assignments, portfolios, and oral assessments. Feedback is provided within 20 working days of submission.

Academic Support

The university offers various support services, including the Inclusion Centre for students with disabilities, online learning and support through Moodle, and study skills support. Library resources and facilities are also available to support learning.

Placements and Study Abroad

Students have the opportunity to undertake a one-year salaried work placement or a 12-week unpaid placement on the 'Connect to Business' route in Year 3. Study abroad options are available for one term in Year 2 or for a full academic year in Year 3.

Job Prospects

Graduates of the BA (Hons) Business with Marketing course are prepared for a marketing or managerial career in business, with skills to pursue careers in all aspects of marketing.

Entry Requirements

Standard entry requirements include SQA Higher: BBBC, GCE A Level: BCC, or Irish Leaving Certificate: H2H3H3H3. Alternative qualifications and entry routes are also considered.

Fees and Funding

Tuition fees vary by year and student status (Scottish, Rest of UK, International). Information on funding and scholarships is available, including the Student Awards Agency for Scotland (SAAS) for Scottish residents.

Accreditation

The course is accredited by the Chartered Institute of Marketing (CIM) and the Association to Advance Collegiate Schools of Business (AACSB). Aberdeen Business School is also accredited by the Small Business Charter (SBC).

Facilities

The university offers various facilities to support learning, including the Digital Suite, the Georgina Scott Sutherland Learning Centre, and library resources.

Conclusion

The BA (Hons) Business with Marketing program at Robert Gordon University provides a comprehensive education in business and marketing, with a focus on practical application and career development. With its accreditation, flexible study options, and strong industry connections, this course is an excellent choice for students looking to pursue a career in marketing or business management.