MSc Digital Marketing

The MSc Digital Marketing degree at Robert Gordon University is a highly practical course that equips students with the theoretical knowledge and skills to design, deliver, and evaluate successful digital marketing strategies and campaigns.

Course Overview

The course introduces students to a wide range of technologies and techniques, providing an overview of the digital marketing landscape. It is delivered with significant input from industry partners, and much of the work completed is based on live digital marketing projects in collaboration with real businesses.

Mode of Study

The course is available in various modes of study, including:

• On Campus (Full Time)
• On Campus (Part Time)
• Online Learning (Part Time)

Course Length

The course length varies depending on the mode of study:

• On Campus (Full Time): 12 months
• On Campus (Part Time): 27 months
• Online Learning (Part Time): 27 months

Stage 1

In Stage 1, students learn and produce a range of media focused on a digital marketing context, including web design, audio/video recording and editing, and graphics processing. They analyze, evaluate, and critically appraise digital marketing concepts and develop campaign strategies for real-life business scenarios.

Stage 2

In Stage 2, students explore the importance of social media in the digital marketing sphere and gain firsthand understanding of how to approach it in a strategic context. They learn about digital marketing analytics tools and applications and work in teams to showcase knowledge and skills.

Stage 3

In Stage 3, the Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. Students work independently but under tutorial supervision to undertake the research and prepare the project/dissertation.

Assessment

The assessment includes:

• 1 report
• 1 dissertation
• 2 portfolios
• 1 set exercise
• 1 project output

Feedback

The university aims to provide feedback within 20 working days of hand-in for all written exams, coursework, and practical exams.

Independent Study

The course requires students to become independent 'open learners' and take responsibility for when, where, and how their learning occurs. Students spend approximately 15-20 hours per week working on their own, undertaking prescribed reading, preparing for group activities, and researching and writing course reports.

Staff Delivering on This Course

The teaching team consists of digital academics and practitioners, as well as industry experts who offer guest lectures, masterclasses, and workshops.

Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia, and other specific learning differences.

Online Learning & Support

All undergraduate and postgraduate students benefit from using the collaborative virtual learning environment, Moodle, which provides 24/7 online access to learning materials and resources.

Study Skills Support

The Study Support Team provides training and support to all students in academic writing, study skills, maths and statistics, and information technology support.

Library Support

The Library offers support for the course, including books, eBooks, and journals, as well as online reading lists for many modules, workshops, and drop-ins on searching skills and referencing.

Placements

Students have the opportunity to undertake a four-week period of professional industry experience in a digital marketing role, which enables them to put into practice the knowledge and skills developed throughout the course.

Job Prospects

The course prepares students for a range of digital marketing careers and roles in various industries, including tourism, oil and gas, professional services, public sector, private sector, hospitality, marketing and communications, PR, technology, and finance. Possible roles include Digital Marketing Manager, Social Media Manager, Community Manager, SEO Manager, Digital Strategist, and Online PR Manager.

Entry Requirements

Applicants normally hold a 2:2 undergraduate honors degree or its equivalent in any subject area. Applicants with a lower degree classification and/or relevant work experience will be considered on a case-by-case basis.

English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

Fees & Funding

The tuition fees for the course vary depending on the mode of study and the student's location. There are also additional costs associated with the course, such as the cost of books and printing.

Accreditation

The course is accredited by The Institute of Direct and Digital Marketing (IDM) and the Digital Marketing Institute (DMI), providing students with an internationally recognized digital marketing certification.

Stage 1

You will learn and produce a range of media, focused on a digital marketing context, including web-design, audio/video recording and editing and graphics processing. You will analyse, evaluate and critically appraise digital marketing concepts and develop campaign strategies for real life business scenarios.

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Stage 2

You will explore the importance of PR in the digital marketing sphere and gain first-hand understanding of how to approach digital PR in a strategic context. You will work in teams to design strategic campaigns that showcase your knowledge and skills. You will begin to explore a wide range of research methods for your Project/Dissertation.

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Stage 3

The Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

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Modules

Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our

course and module disclaimer

for more information.

Detailed module information

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On Campus Study

You will engage with the course through online and on campus learning materials, lectures, tutorials, industry-led workshops and live client projects. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals.

Access to our virtual learning environment,

CampusMoodle

, is also provided giving you access from home to learning materials (including videos, e-books and journals).

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Part Time On Campus and Online  Study

You can study part-time through online learning and blended on-campus delivery. You will benefit from the support of

CampusMoodle

but also interaction with tutors and classmates.

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The Digital Scot

The Digital Scot offers you the opportunity to actively engage in the digital environment and build, maintain and develop the student led initiative. For more information visit:

The Digital Scot

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Activity Summary

Please note the below activity summary represents full-time on campus mode only, part-time mode will differ.

Lectures

- 100 students per group, 2 hours per week

Tutorial

- 25-35 students per group, 1 hours per week

Project Supervision

- 1 student per group, 0.5 hours per week

Practical class or workshop

- 25-35 students per group, 8 hours per week

Supervised time in studio / workshop

- 25-35 students per group, 4 hours per week

Field Work

- 1 hour per course

External Visits

- various per course

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How long is a Digital Marketing course?

The Digital Marketing MSc can be successfully completed within 12 - 33 months.

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Assessment

Please note the below assessment period represents full-time on campus mode only, part-time mode students will study the same number of assessments but over a three year period.

1 report

1 dissertation

2 portfolios

1 set exercise

1 project output

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Feedback

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

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Independent Study

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 15-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

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Staff Delivering on This Course

Our teaching team consists of digital academics and practitioners. Other staff members include industry experts who offer guest lectures, masterclasses and workshops. Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives. Recent industry partners and guest speakers include Fifth Ring, Weber Shandwick, Equator, Red Evolution, and Aberdeen International Airport.

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Academic Support

The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

The Inclusion Centre

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Online Learning & Support

All undergraduate and postgraduate students, whether you are learning on campus or by online learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.

CampusMoodle

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Study Skills Support

The Study Support Team provides training and support to all students in:

Academic writing

Study skills (note taking, exam techniques, time management, presentation)

Maths and statistics

English language

Information technology support

Study Skills Support

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Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

University Library

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Placements

You will have the opportunity to undertake a four-week period of professional industry experience in a digital marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

PLACEMENTs at RGU

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Job Prospects

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Is Digital Marketing a good career choice?

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.

Possible roles include:

Digital Marketing Manager

Social Media Manager

Community Manager

SEO Manager

Digital Strategist

Online PR Manager

Previous graduates have started their own business, work as freelancers and gone into agencies such as Stripe Communications, QueryClick, and MediaCom. Some have set up their own digital agency.

CAREERS

Robert Gordon University (RGU)

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Overview:

Robert Gordon University (RGU) is a public university located in Aberdeen, Scotland. It is known for its high student satisfaction rates and strong focus on employability. RGU offers a wide range of undergraduate and postgraduate courses across various disciplines.

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Services Offered:

The university provides a comprehensive range of services to its students, including:

Academic Support:

Library resources, IT helpdesk, and academic advising.

Student Life:

Social and cultural activities, sports facilities, and student clubs.

Career Services:

Career guidance, job search assistance, and internship opportunities.

International Student Support:

Visa guidance, cultural integration programs, and dedicated support services.

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Student Life and Campus Experience:

RGU offers a vibrant campus experience with a diverse student community. Students can enjoy:

Beautiful Campus:

The university boasts a modern campus with green spaces and state-of-the-art facilities.

Active Student Life:

A wide range of clubs, societies, and sports teams cater to various interests.

Aberdeen City:

The city of Aberdeen provides a rich cultural and social environment with numerous attractions and opportunities.

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Key Reasons to Study There:

High Student Satisfaction:

RGU consistently ranks highly in student satisfaction surveys.

Strong Employability:

The university has a strong track record of preparing graduates for successful careers.

Industry Connections:

RGU maintains close ties with industry, providing students with valuable real-world experience.

Quality Teaching:

The university is recognized for its high-quality teaching and learning environment.

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Academic Programs:

RGU offers a wide range of academic programs, including:

Undergraduate Courses:

A diverse selection of undergraduate degrees across various disciplines.

Postgraduate Courses:

A range of postgraduate programs, including master's degrees, PhDs, and professional development courses.

Online Learning:

Flexible online learning options for students who prefer remote study.

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Other:

Research:

RGU conducts world-class research across eleven academic schools, contributing to economic, societal, and environmental impact.

Business & Innovation:

The university actively supports industry, government, and non-profit organizations in fostering innovation and entrepreneurship.

International Students:

RGU welcomes international students and provides dedicated support services to ensure a smooth transition.

Alumni Network:

RGU graduates are part of a global alumni network of over 80,000 individuals.