Program Overview

Get ahead of the game with this short course in Strategic Digital Marketing. This short course will provide you with an overview of the digital marketing landscape, support you in developing digital marketing strategy and give you experience of the tools and tactics that can be used to communicate effectively with your audiences and customers.

You will gain knowledge and understanding of digital marketing through our online taught provision, delivered in partnership with the Digital Marketing Institute. You will put this knowledge into practice on a project of relevance to you or your organisation. Develop your skill-set, get ahead of the competition and upskill in areas including Search Engine Optimisation, Social Media Marketing, Web Analytics and Website Optimisation.