Program Overview

BA (Hons) Advertising and Brand Design with Integrated Foundation Year

Course Overview

This 4-year degree includes a preparatory first year as part of the BA Advertising and Brand Design course. It is ideal for aspiring brand storytellers who wish to propel products and services through a diverse range of creative strategies.

Key Study Topics

• Branding and identity design
• Copywriting and creative strategy
• Campaign development
• Social media content creation and strategy
• Team-working and project management
• Interaction design

Year 0 (Foundation Year)

The Foundation year is a preparatory year as part of the four-year BA (Hons) Advertising and Brand Design course. Key study topics include:

• Academic Development - Critical Thinking & Research
• Academic Development - Writing and Communication
• Introduction to Business Management
• Developing Professional Skills
• Marketing Fundamentals
• Business Management Foundation Project

Year 1

This year focuses on the development of core skills and helps students understand key concepts and ideas related to advertising and branding. Key study topics include:

• Creative Principles
• Key Concepts and Thinking Frameworks
• Process and Skills 1
• Process and Skills 2
• Professional Life Practice - Developing Your Practice
• Professional Life Practice - Exploring Your Practice

Year 2

The second year is more exploratory with increased self-directed activity. Students examine and challenge the conventions of the discipline and collaborate with other students in the Department of Design Practice. Key study topics include:

• Digital Storytelling 1
• Digital Storytelling 2
• Process and Skills 3
• Professional Life Practice - Applying Your Practice
• Work-Based Learning

Year 3

The final year is about developing the skills to truly engage with the audience. Students personalize their practice, present ideas to the world, and exchange ideas with industry professionals. Key study topics include:

• Competition Briefs
• Self-Directed Major Projects
• Professional Life Practice - Situating Your Practice
• Portfolio

Entry Requirements

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

Selection Criteria

• A background in art, creative media, or design
• A portfolio of work demonstrating a range of skills
• Progress made during studies and/or relevant work experience

Fees and Funding

• UK: £9,535 (2025/26)
• INT: £17,000 (2025/26)

Career Pathways

• Creative Director
• Copywriter
• Digital Designer
• Brand Strategist
• Brand Communicator
• Creative Technologist
• Social Media Content Creator

Industry Connections

Ravensbourne University London has strong industry links with a range of high-profile companies, including Apple, Barclays, the BBC, European Space Agency, Marks & Spencer, Museum of London, the Royal Shakespeare Company, Samsung, and many more.