Program Overview

BA (Hons) Fashion Buying and Brand Management with Integrated Foundation

Year

Course Overview

This 4-year degree includes a preparatory first year as part of the BA (Hons) Fashion Buying and Brand Management course. It is ideal for individuals with creativity, an eye for trends, and business insight, interested in a challenging career in the fashion industry in buying, merchandising, trend forecasting, or marketing.

Key Study Topics

• Trend forecasting
• Consumer profiling
• Identification
• Market research
• Fashion buying and product development
• Merchandising
• Visual merchandising
• Manufacturing and sustainability
• Business planning
• Brand management
• Marketing

The Specifics

Year 0

The Foundation year (or year 0) is a preparatory year as part of the four-year BA (Hons) Fashion Buying and Brand Management.

Modules may include:

• Academic Development- Critical Thinking and Research
• Academic Development- Writing and Communication
• Introduction to Business Management
• Developing Professional Skills
• Marketing Fundamentals
• Business Management Foundation Project

Year 1

Students will explore and gain insight into target audience behavior, psychographic profiling, and data analysis to understand what makes people buy.

Modules may include:

• Industry Introduction
• Trend Forecasting
• Buying & Product Development
• Brand Management & Marketing
• Professional Life Practice- Developing your Practice
• Professional Life Practice- Exploring your Practice

Year 2

Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines.

Modules may include:

• Sustainability & Sourcing
• Innovation & Collaboration
• Merchandising & Visual Merchandising: The Brand Experience
• Professional Life Practice - Applying your Practice
• Work-Based Learning

Year 3

Students will show their contextual studies research in a written or visual dissertation.

Modules may include:

• Final Major Project Research
• Final Major Project Launch
• Professional Life Practice- Situating your Practice
• Career Pack

Entry Requirements

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

Career Pathway

Graduates can find work in roles such as:

• Fashion buyer
• Merchandising
• Brand Manager
• Trend Forecasting
• Digital Communications
• E-commerce Manager
• Sustainability and Sourcing
• Marketing Manager
• Entrepreneur/Business Owner

Industry Connections

Past graduates have found roles as buyers, administration assistants, merchandising administration assistants, and visual merchandisers in well-known companies like Net-A-Porter, Harvey Nichols, Liberty, Urban Outfitters, Mackintosh, ASOS, River Island, and Kurt Geiger.

Fees and Funding

• UK: £9,535 (2025/26)
• INT: £17,000 (2025/26)

Find out more about our tuition fees and whether you qualify for financial support during your studies.