Program Overview

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BSc (Hons) Digital Marketing with Integrated Foundation Year

Course Overview

• Starts: September 2025
• Duration: 4 years
• Mode: Full Time
• UCAS code: N50F
• Fees: UK: £5,760 (2025/26) / INT: £17,000 (2025/26)

Ideal for...

Commercially minded digital creatives who wish to harness online platforms to deliver effective digital marketing campaigns.

Take Your First Steps in Digital Marketing

This is a 4-year degree which includes a preparatory first year as part of the BSc Digital Marketing course. This 4-year option will suit you if you want more time to develop your skill set before starting year one of your undergraduate degree or if you do not fulfill the entry requirements of the 3-year course.

Your tutors will nurture your creative potential while you develop the skills you need to confidently enter undergraduate study. You will develop communication, professional and entrepreneurial skills alongside research practice and ways of thinking that are essential to your continued success.

Digital Marketing (with Foundation Year) is not a standalone course: it is the first stage of a full four-year undergraduate degree.

Why Study This Course?

• Get prepared for year one of BSc Digital Marketing
• Focus on digital marketing concepts and techniques and gain an understanding of the technologies that underpin them
• Create engaging and interactive multi-channel digital marketing campaigns
• Set yourself up for agency, in-house or self-employment
• Design, deliver and evaluate strategies and campaigns from end to end

Key Study Topics

• Digital marketing basics
• Marketing data analysis
• Consumer behaviour
• Web design
• Photography and video
• Digital creation
• Social media marketing

Learn About the Full Degree

BSc (Hons) Digital Marketing

The Specifics

Year 0

The Foundation year is a preparatory year as part of the four-year BSc (Hons) Digital Marketing.

You will be introduced to all the fundamental principles of academic rigour through writing skills for research.

Modules may include:

• Social Media
• UX and App Prototyping
• Professional Life Practice
• Work-Based Learning

Year 1

Year 1 will introduce students to modules that support collaborative experimental practice, entrepreneurship and enterprise, helping to develop and showcase interdisciplinary working methods, interaction and innovation.

You will have the opportunity to engage with industry professionals to further support and drive enterprise and employability throughout your degree experience.

Modules may include:

• Photography and Visual Creation
• Digital Psychology
• Enterprise, Innovation and Responsible Business
• Professional Life Practice- Applying your Practice
• Work-Based Learning

Year 2

In your 2nd year you will apply your knowledge of the subject area, collaborate and develop your skillsets and industry knowledge by undertaking a work-based learning opportunity.

Modules may include:

• Marketing and the Digital Context
• Fundamentals of Business and Management Practice
• Web Design and Coding Basics
• Promotion and Communication Design
• Professional Life Practice- Developing your Practice
• Professional Life Practice- Exploring your Practice

Year 3

Learning at this stage will become largely self-directed to help you hone the knowledge and skills you have developed in your previous years of study. You will be expected to take on a professional attitude to time and project management to complete the final year of your studies.

Modules may include:

• Marketing Campaign Planning
• Applied Research Methods: Emerging Technology, AI and Market Research
• Professional Life Practice- Situating your Practice
• Final Project/Dissertation

Entry Requirements

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below:

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

Industry Connections

You can’t learn in a vacuum. At Ravensbourne University London, industry connection is ingrained into everything we do. We will equip you for success in the creative and digital industries, ensuring you are truly industry ready upon graduation. Our tutors are respected academics and practitioners with substantial experience and industry links.

You will be part of a diverse community of creatives, working collaboratively to explore new professional practices. Ravensbourne have strong industry links with a range of high-profile companies, including: Apple, Barclays, the BBC, European Space Agency, Marks & Spencer, Museum of London, the Royal Shakespeare Company, Samsung and many more.

Career Pathway

There are a host of jobs for digital marketing graduates. Digital technology has transformed the marketing landscape, which means businesses are always on the lookout for talent to help them make the best use of existing and emerging platforms.

Digital marketing degree jobs:

• Marketing Executive
• Advertising Planner
• Social Media Manager
• Public Relations Officer
• Events Manager
• Digital Marketing Manager
• Account Manager
• SEO Specialist

Fees and Funding

Find out more about our tuition fees and whether you qualify for financial support during your studies.

Key links:

• Undergraduate fees and funding
• Paying your fees
• Scholarships, bursaries and other discounts

International Students

For information on study routes, visa requirements, studying in England, language and entry requirements, application requirements and access to international agents, please visit our international section.

Quick links:

• How to apply
• International Education Agents
• Visas and immigration
• Student visa CAS deposit refund
• International student FAQs

Unistats Details

• 69% say staff value students views and opinions about the course
• 81% of students say teaching staff have supported their learning well

Data for courses in Marketing at Ravensbourne University London

For more official course information visit Discover Uni

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