BA (Hons) Digital Content Creation with Integrated Foundation Year
| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
BA (Hons) Digital Content Creation with Integrated Foundation Year
Course Overview
This 4-year degree includes a preparatory first year as part of the BA (Hons) Digital Content Creation course. It is ideal for all-round creatives who wish to tell impactful stories through digital storytelling.
Key Study Topics
- Photography
- Videography
- Motion graphics
- Podcasting
- Social media marketing
- Search engine optimisation
- Copywriting
- User experience
- Design
- App prototyping
- Animation
- The future of the digital landscape
Why Study This Course?
- Get prepared for year one of BA (Hons) Digital Content Creation
- Boost employability and be industry-ready upon graduation
- Become a versatile, multiskilled digital content creator
- Learn the practical skills you need to thrive in numerous industries
- Develop your own individual passion project and get your story told
- Build up an impressive portfolio of digital content creation skills
The Specifics
Year 0
The Foundation year is a preparatory year as part of the four-year BA (Hons) Digital Content Creation. You will be introduced to the fundamental principles of academic practice, developing your communication, critical thinking, and research skills.
Modules may include:
- Academic Development- Critical Thinking and Research
- Academic Development- Writing and Communication
- Introduction to Business Management
- Developing Professional Skills
- Marketing Fundamentals
- Business Management Foundation Project
Year 1
In the first year, you will be introduced to the fundamentals of digital marketing, as well as experimenting with photography, video, podcasting, website design, and copywriting.
Modules may include:
- Marketing and Digital Context
- Visual Content Production
- Promotion and Communication Design
- SEO and Creative Content Production
- Professional Life Practice- Developing your Practice
- Professional Life Practice- Exploring your Practice
Year 2
In the second year, learners will build on their skills from their first year and take a deeper dive into social media marketing and how to develop a strategy for a brand.
Modules may include:
- Social Media
- UX and App Prototyping
- Professional Life Practice
- Work-Based Learning
Year 3
Your third year will be focused on bringing the best of your skills together and getting them ready for life beyond Ravensbourne.
Modules may include:
- Live and Competition Briefs D&AD New Blood competition
- Professional Life Practice
- Strategy, Planning and Creation
- The Future of the Digital Landscape
Entry Requirements
At Ravensbourne, we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below:
- Two A Levels at grade CC or above
- BTEC Extended Diploma at grade MPP
- UAL Level 3 Extended Diploma
- T Level (pass or above)
- Access to Higher Education Diploma
- International Baccalaureate at grade 24 or above
- Other/Mixed qualifications equivalent to 64 UCAS Tariff points
Selection Criteria
Students should ideally have a background in art, creative media, or design. Applicants are expected to submit a portfolio of work which shows a range of their skills and demonstrates why they would be a good fit for the course.
Careers
The course is uniquely tailored for students wishing to pursue a career in:
- Digital marketing
- Social media marketing
- Social media editing
- Digital content marketing
- Digital content creation
- Content writing
- Content producing
Fees and Funding
Find out more about our tuition fees and whether you qualify for financial support during your studies.
Industry Connections
At Ravensbourne University London, industry connection is ingrained into everything we do. We will equip you for success in the creative and digital industries, ensuring you are truly industry-ready upon graduation. Our tutors are respected academics and practitioners with substantial experience and industry links.
You will be part of a diverse community of creatives, working collaboratively to explore new professional practices. Ravensbourne has strong industry links with a range of high-profile companies, including Apple, Barclays, the BBC, European Space Agency, Marks & Spencer, Museum of London, the Royal Shakespeare Company, Samsung, and many more.
Program Outline
Degree Overview:
Program Name:
BA (Hons) Digital Content Creation (with Foundation Year)
Duration:
4 years (including a 1 year foundation program)
Mode:
Full-Time
Start Date:
September 2024
UCAS Code:
P30F
Fees:
- UK: £9,250
- International: £17,000
Overview:
This program is designed for all-round creatives who wish to tell impactful stories through digital storytelling. The program provides a comprehensive foundation in digital content creation, including photography, videography, motion graphics, podcasting, social media marketing, search engine optimization, copywriting, user experience, design, app prototyping, animation, and the future of the digital landscape.
Objectives:
- To develop students' skills in storytelling and digital content creation.
- To prepare students for careers in the digital media industry.
- To provide students with the knowledge and skills to navigate the changing digital landscape.
- To encourage students to develop their own individual passion projects.
- To help students build an impressive portfolio of digital content creation skills.
Who should apply:
This program is ideal for students who:
- Want to gain a strong foundation in digital content creation.
- Are passionate about storytelling and using digital media to share their stories.
- Are interested in pursuing a career in the digital media industry.
- Are looking for a program that will prepare them for the challenges and opportunities of the digital world.
Outline:
Year 0 (Foundation Year):
- Introduction to academic practice
- Communication, critical thinking and research skills development
- Business management basics
- Professional skills development
- Marketing fundamentals
- Business management foundation project
Year 1:
- Digital marketing fundamentals
- Photography
- Videography
- Podcasting
- Copywriting
- Graphic design principles
- Branding
- Search engine optimization (SEO)
- Legal and ethical considerations of the digital world
- Consumer psychology
- Client pitching
Year 2:
- Build on skills from year 1
- Social media marketing
- Brand strategy development
- Advanced video production techniques
- Motion graphics
- Animation
- User research
- Design skills
- App prototyping
- Professional connections
- Industry news and changes
- Work-based learning opportunity
Year 3:
- Client and competition briefs
- Collaborative work with peers
- Portfolio preparation
- Employability boosting
- Industry-readiness demonstration
- Research and analysis of the future of the digital landscape
- Creative marketing strategy planning based on audience insights, market analysis and production skills
Careers:
- Digital marketing
- Social media marketing
- Social media editing
- Digital content marketing
- Digital content creation
- Content writing
- Content producing
Other:
- The program places a strong emphasis on industry connections and preparing students for success in the creative and digital industries.
- The program features respected academics and practitioners with substantial experience and industry links.
- Students will be part of a diverse community of creatives, working collaboratively to explore new professional practices.
- Ravensbourne has strong industry links with high-profile companies, including Apple, Barclays, BBC, European Space Agency, Marks & Spencer, Museum of London, Royal Shakespeare Company, Samsung, and others.
- The program also emphasizes the importance of portfolio development and interview preparation.
Conclusion:
This BA (Hons) Digital Content Creation (with Foundation Year) program provides a comprehensive and in-depth education in digital content creation, equipping students with the skills and knowledge to thrive in the ever-evolving digital landscape.
Entry Requirements:
EU Home Students:
- GCSE Grade 4 or above in English: This is the minimum requirement for all applicants, regardless of their chosen subject.
- Two A Levels at grade CC or above: This is the most common entry requirement for UK students.
- BTEC Extended Diploma at grade MMP: This is a vocational qualification that is equivalent to three A Levels.
- UAL Level 3 Extended Diploma: This is another vocational qualification that is equivalent to three A Levels.
- T Level (pass or above): This is a new technical qualification that is equivalent to three A Levels.
- Access to Higher Education Diploma: This is a qualification for mature students who do not have traditional qualifications.
- Please see bespoke advice for international students in the dedicated section below.
- Ravensbourne takes a flexible approach to admissions and will consider applicants' portfolios and interview performance alongside their academic qualifications.
- Applicants are expected to submit a portfolio of work that shows a range of their skills and demonstrates why they would be a good fit for the course.
- The portfolio could include examples of video, photography, audio, graphic design, website and/or social media content.
