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Students
Tuition Fee
GBP 17,000
Per year
Start Date
2025-09-01
Medium of studying
On campus
Duration
36 months
Program Facts
Program Details
Degree
Bachelors
Major
Digital Arts | Digital Media | Multimedia
Area of study
Arts | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 17,000
Intakes
Program start dateApplication deadline
2025-09-01-
About Program

Program Overview


BA (Hons) Digital Content Creation

Course Overview

The BA (Hons) Digital Content Creation course is designed for all-round creatives who wish to tell impactful stories through digital storytelling. This multi-disciplinary course guides students through the whole digital content creation process, from idea generation, research into audiences and the market, digital content production, and measuring the impact of the content produced.


Why Study This Course?

  • Boost employability and be industry-ready upon graduation
  • Become a versatile, multiskilled digital content creator
  • Learn the practical skills needed to thrive in numerous industries
  • Develop your own individual passion project and get your story told
  • Build up an impressive portfolio of digital content creation skills

Key Study Topics

  • Photography
  • Videography
  • Motion graphics
  • Podcasting
  • Podcasting
  • Social media marketing
  • Search engine optimisation
  • Copywriting
  • User experience
  • Design
  • App prototyping
  • The future of the digital landscape

Course Structure

Year 1

  • Introduced to the fundamentals of digital marketing
  • Experimenting with photography, video, podcasting, website design, and copywriting
  • Introduced to the principles of graphic design and how it relates to branding
  • Exploring the legal and ethics of the digital world, consumer psychology, and pitching for work with clients

Modules:


  • Video Content Production
  • Storytelling with Photography
  • Brand Design
  • Content Marketing
  • Professional Life Practice - Developing your Practice
  • Professional Life Practice - Exploring your Practice

Year 2

  • Building on skills from the first year
  • Taking a deeper dive into social media marketing and developing a strategy for a brand
  • Exploring more advanced video production techniques, including motion graphics and animation
  • Applying user research and design skills to create a prototype of an app
  • Working on building professional connections and keeping up with industry news and changes
  • Undertaking an invaluable work-based learning opportunity

Modules:


  • Social Media
  • Digital Storytelling
  • UX and App Prototyping
  • Professional Life Practice
  • Work-Based Learning

Year 3

  • Bringing the best of your skills together and getting them ready for life beyond Ravensbourne
  • Responding to client and/or competition briefs and working collaboratively with peers
  • Preparing your portfolio; showcasing the best of your creations, boosting employability, and demonstrating clearly that you are industry-ready upon graduation
  • Researching and analysing an aspect of the future of digital landscape
  • Planning a creative marketing strategy informed by audience insights, market analysis, and your own production skills, and then bringing it to life

Modules:


  • Live and Competition Briefs D&AD New Blood competition
  • Professional Life Practice
  • Strategy, Planning and Creation
  • The Future of the Digital Landscape

Entry Requirements

  • GCSE Grade 4 or above in English
  • Two A Levels at grade CC or above
  • BTEC Extended Diploma at grade MPP
  • UAL Level 3 Extended Diploma
  • T Level (pass or above)
  • Access to Higher Education Diploma
  • International Baccalaureate at grade 24 or above
  • Other/Mixed qualifications equivalent to 64 UCAS Tariff points

Selection Criteria

  • Students should ideally have a background in art, creative media, or design
  • Applicants are expected to submit a portfolio of work that shows a range of their skills and demonstrates why they would be a good fit for the course
  • A combination of portfolio and academic qualifications will be considered, taking into account progress made during studies and/or relevant work experience

Careers

  • Digital marketing
  • Social media marketing
  • Social media producer
  • Digital content marketing
  • Digital content creation
  • Content writing
  • Content producing
  • Video Production

Fees and Funding

  • UK: £9,535 (2025/26)
  • INT: £17,000 (2025/26)

Industry Connections

  • Admission onto this course is also subject to successful completion of an interview and portfolio (or showreel)
  • Examples of previous digital media and/or design work that showcases suitability for the course are required
  • This could include video, photography, audio, graphic design, website and/or social media content

Lecturers

  • Dan Duran
  • Gurinder Hatchard

Unistats Details

  • Digital Content Creation at Ravensbourne University London
  • See official information about this course and others visit Discover Uni.

Program Outline


Outline:


Year 1:

  • Fundamentals of digital marketing
  • Photography
  • Videography
  • Podcasting
  • Graphic design principles and branding
  • SEO techniques for content discovery
  • Digital world legal and ethical considerations
  • Consumer psychology
  • Client pitching
  • Using industry-standard professional equipment and software

Year 2:

  • Advanced social media marketing and strategy development
  • Video production techniques, including motion graphics and animation
  • User research and app design skills
  • Building professional connections and keeping up with industry trends
  • Work-based learning opportunity to gain real-world industry knowledge

Year 3:

  • Responding to client and/or competition briefs, collaborating with peers
  • Preparing a portfolio showcasing best creations and industry-readiness
  • Researching and analyzing the future of the digital landscape
  • Planning and executing a creative marketing strategy based on audience insights, market analysis, and production skills

Modules:

  • Marketing and Digital Context
  • Visual Content Production
  • Promotion and Communication Design
  • SEO and Creative Content Production
  • Professional Life Practice- Developing your Practice
  • Professional Life Practice- Exploring your Practice
  • Social Media
  • UX and App Prototyping
  • Professional Life Practice - Work-Based Learning
  • Live and Competition Briefs (includes D&AD New Blood competition)
  • Professional Life Practice
  • Strategy, Planning and Creation

Careers:

  • Digital marketing
  • Social media marketing and management
  • Social media production
  • Digital content marketing and creation
  • Content writing and producing
  • Video production

Other:

  • The course aims to equip graduates with versatile, multi-skilled digital content creation abilities.
  • Course graduates are prepared with practical skills for success in various industries.
  • Learners can develop their own individual passion project and tell their story.
  • The program helps graduates build an impressive portfolio of digital content creation skills.
  • Ravensbourne aims to support students in building long-term careers and future academic choices through networking opportunities and client work.
SHOW MORE
About University
Masters
Bachelors
Diploma
Foundation

Ravensbourne University London


Overview:

Ravensbourne University London is a creative university located in London's Design District. It is known for its strong industry connections and its focus on producing creative talent. The university boasts a diverse and close-knit community of creators, makers, and innovators.


Services Offered:


Student Life and Campus Experience:

Students at Ravensbourne University London can expect a vibrant and supportive campus environment. The university offers a range of facilities, including a state-of-the-art library, studios, and workshops. Students have the opportunity to participate in a variety of clubs and societies, and they can also benefit from the university's strong industry links.


Key Reasons to Study There:

    Strong Industry Connections:

    Ravensbourne University London has strong links to industry, providing students with opportunities to work on real-life projects with recognized brands.

    Innovative Approach to Creative Education:

    The university offers an innovative approach to creative education, equipping students with the skills and knowledge they need to succeed in the creative industries.

    Diverse and Close-Knit Community:

    Ravensbourne University London is a diverse and close-knit community, providing students with a supportive and welcoming environment.

    Location in London's Design District:

    The university's location in London's Design District provides students with access to a vibrant and creative hub.

Academic Programs:

Ravensbourne University London offers a range of undergraduate and postgraduate programs in creative disciplines, including:

    Further Education

    Undergraduate

    Postgraduate


Other:

The university has a strong alumni network, with many graduates going on to successful careers in the creative industries. Ravensbourne University London is also committed to sustainability and has a number of initiatives in place to reduce its environmental impact.

Total programs
74
Admission Requirements

Entry Requirements:


All Applicants:

  • GCSE Grade 4 or above in English
  • Two A Levels at grade CC or above
  • BTEC Extended Diploma at grade MPP
  • UAL Level 3 Extended Diploma
  • T Level (pass or above)
  • Access to Higher Education Diploma
  • International Baccalaureate at grade 24 or above
  • Other/Mixed qualifications equivalent to 64 UCAS Tariff points

Admissions Process:

Admission to the program is also subject to an interview and portfolio review. The portfolio should showcase previous work in digital media, design, or art, demonstrating the applicant's suitability for the course. This could include samples of:

  • Video
  • Photography
  • Audio
  • Graphic design
  • Website and/or social media content

Selection Criteria:

Students should preferably have a background in art, creative media, or design. We consider the context in which qualifications were achieved.


Language Proficiency Requirements:


Non-Native English Speakers (International Students):

  • Secure a minimum overall IELTS score of 6.0, with no individual band score below 5.5.
  • Other equivalent English language tests may be accepted.
  • Similarly, it lacks specific details on individual subject requirements within A-levels or other qualifications.
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