| Program start date | Application deadline |
| 2023-09-25 | - |
Program Overview
Course overview
Marketing is altering as technology becomes increasingly embedded in the flow of everyday consumption. Nevertheless, the human connection consumers wish to feel with brands can never be fully automated or outsourced. This makes marketing a wonderful choice for those seeking a career that hinges on the ability to generate empathetic and sustainable consumer solutions.
Introduction
The Advanced MSc Marketing programme has been carefully designed to provide you with a robust understanding of the commerciality and strategic underpinnings of this creative and fast-paced industry.
The programme will provide you with expert knowledge of the academic and practical aspects of this vibrant discipline. We aim to future-proof your learning and employability across fields such as marketing analytics, sustainability, social media marketing, entrepreneurship, consumer culture and design thinking.
In addition to the topics described, you will receive rigorous training in critical analysis, contemporary marketing theory and creative thinking.
You will have the opportunity to culminate this learning in your final dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.
Accreditation
The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
Accreditations in detail
Program Outline
Compulsory modules
Design Thinking in Marketing (ULMS887)
Credits: 15 / Semester: semester 1
This module will provide students with an understanding of creative problem solving contextualised within marketing and society. Based on academic principles and practical applications, this module introduces students to the fundamental building blocks of design thinking that together form feedback ‘loops’ between a company or service provider and their customers. Students will be introduced to a mix of different research case studies, each with their own unique ‘wicked problems’. In reframing how students understand problems and solutions, the module will encourage students to create possible new directions and innovative ideas.
DIGITAL MARKETING (ULMS855)
Credits: 15 / Semester: semester 1
The module will develop critical understanding of the main digital marketing tools and enhanced awareness of the changing role of marketing communications in the interactive online marketplace. Students will develop skills in the design and creation of a digital marketing strategy embracing website analytics. Wide academic reading will illuminate and reinforce the theoretical underpinning of digital marketing communications, enabling the development of skills to interpret, analyse and draw critical conclusions from relevant academic journal articles.
Researching Markets and Consumers (ULMS889)
Credits: 15 / Semester: semester 1
This module will explore and critically evaluate a range of different ways of researching markets and consumers. Students will examine how new methods have emerged from cultural, social and technological developments in the global marketplace (for example the need for diversity and inclusion, the unfolding climate crisis and the increasing technological mediation of everyday life). Examples of the application of each method in practice will be drawn from both academic and industry contexts. The emphasis will be on understanding the challenges emerging from contemporary developments in the marketplace and being able to choose and apply relevant and appropriate methods of marketing and consumer research to solve them.
Responsible Marketing (ULMS888)
Credits: 15 / Semester: semester 1
We are living in a time where practicing marketing in a sustainable and ethical manner is vital. It is also incumbent on a management school to equip its graduates with the knowledge to engage in responsible marketing. This module considers the nature of the relationship between marketing and society. Responsible Marketing combines theoretical reflection and practical discussion on key ethical issues relating to marketing’s role and relationship with society. Students will acquire a critical understanding of marketers’ responsibilities and impact on society by exploring a range of prevailing issues and criticisms facing marketing. The module will equip students with both theoretical and practical skills that will encourage them not just to identify these criticisms, but also the drive and ability to seek solutions to the ethical and sustainable issues they will face as marketers.
Careers and employability
The Management School’s master’s programmes have been designed from the ground up to prepare you for success in your chosen career. We have close ties with local, national and international organisations and constantly review the content of our programmes to meet the demands of top graduate employers.
Career support from day one to graduation and beyond
Career planning
Our Careers Studio and career coaches can provide tailored support for your future plans.
From education to employment
Employability in your curriculum for a successful transition
Networking events
Make meaningful connections with like-minded professionals
Career planning
Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.
Meet our Career Coaches
From education to employment
We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.
Employability programmes
Networking events
You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.
Careers events
Your future
You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.
Upon completing this programme, you could apply for a wide range of marketing, management, and leadership positions in the private, public, and not-for-profit sectors in roles such as:
This will be enhanced by access to guest speakers from marketing practice embedded within modules, and additional training in high-level software, such as the Adobe Creative Cloud suite.
Working in the UK after graduation
The UK is a great place to live and work, so it's no surprise that many international students want to stay after they graduate. A graduate visa lets you stay in the UK for up-to two years after graduation. It's available to students in the UK on a student visa (or Tier 4 [General] student visa). Our careers service is here to support you getting work once you finish studying.
University of Liverpool
Entry requirements
The qualifications and exam results you'll need to apply for this course.
My qualifications are from:
United States
.
Entry requirements for applicants from the United States
Entry requirements: which qualifications do you need?
Postgraduate Taught
Students offering a bachelor's degree from an American university are welcome to apply for a master's programme. For most programmes we look for a GPA of at least 3.0.
English language requirements
Applicants from your country are assumed to meet all minimum English language requirements. You won’t need any language qualifications to study here or apply for a visa.
More information for visitors from the United States
| Your qualification |
Requirements
About our typical entry requirements |
|---|---|
| Postgraduate entry requirements |
A first degree from an approved university or a UK 2:1 or International equivalent for students with Bachelor’s degrees in Marketing or with at least three marketing-focused modules. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered. |
| International qualifications |
Entry requirements for applicants from United States. If you hold a bachelor’s degree or equivalent, but don’t meet the entry requirements for a master’s degree at Liverpool, a pre-master’s, delivered by our partner, University of Liverpool International College, can help you gain a place. Although there’s no direct pre-master’s route to this MSc, completing a pre-master’s pathway can guarantee you a place on many other postgraduate courses which may interest you. |
English language requirements
You'll need to demonstrate competence in the use of English language. International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.
| English language qualification | Requirements |
|---|---|
| GCSE | Grade C |
| IELTS |
D
View our IELTS academic requirements key. |
| International Baccalaureate |
Standard Level (Grade 5) |
| INDIA Standard XII | 70% or above from Central and Metro State Boards |
| WAEC | C6 |
| Hong Kong use of English AS level | C |
| Cambridge Proficiency | C |
About our entry requirements
Our entry requirements may change from time to time both according to national application trends and the availability of places at Liverpool for particular courses. We review our requirements before the start of the new application cycle each year and publish any changes on our website so that applicants are aware of our typical entry requirements before they submit their application.
We believe in treating applicants as individuals, and in making offers that are appropriate to their personal circumstances and background. Therefore the offer any individual applicant receives may differ slightly from the typical offer quoted on the website.
