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Students
Tuition Fee
USD 30,000
Per year
Start Date
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Cartography/Land Surveying | Demolition Technology | Apparel Design | Directing
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 30,000
Intakes
Program start dateApplication deadline
2023-09-25-
2023-08-282023-07-15
2024-01-202023-12-15
About Program

Program Overview


Course overview

This programme will equip you with theoretical and practical knowledge of digital marketing and analytics and provide a solid understanding of digital marketing concepts, trends, and methodologies.





Introduction

Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.

Through this programme, you will appreciate the importance of marketing analytics and its role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.

In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.





Accreditation

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

Accreditations in detail

Program Outline

Compulsory modules

CONSUMER BEHAVIOUR (ULMS795)


Credits: 15 / Semester: semester 1

Understanding how ‘customers and consumers really behave’ has been highlighted as one of the fundamental issues, which serve to establish the identity of the field of marketing, distinguish it from other fields and disciplines and compel further research inquiry. This module has been designed to equip students with the knowledge and skills to explore this question. It is delivered through a series of lectures and seminars and assessed via both coursework and end of module examination.

DIGITAL MARKETING (ULMS855)


Credits: 15 / Semester: semester 1

The module will develop critical understanding of the main digital marketing tools and enhanced awareness of the changing role of marketing communications in the interactive online marketplace. Students will develop skills in the design and creation of a digital marketing strategy embracing website analytics. Wide academic reading will illuminate and reinforce the theoretical underpinning of digital marketing communications, enabling the development of skills to interpret, analyse and draw critical conclusions from relevant academic journal articles.

MARKETING MANAGEMENT (ULMS766)


Credits: 15 / Semester: semester 1

The overall aim of this module is to provide students with an understanding of marketing in terms of academic principles and practical applications. Academically, students will learn about both the foundations of marketing management but also current debates within the field. Practically, students will learn about marketing management tools such as the extended marketing mix, segmentation, positioning and targeting and how these might be applied using case studies.

SERVICES MARKETING (ULMS803)


Credits: 15 / Semester: semester 1

Services Marketing will introduce students to the current thinking and debate on the service dominant logic of marketing and provide an opportunity to develop the consumer perspective on service experiences and identify how sensory perception influences cognitive and affective responses to a service environment. In undertaking this module, students will be able to engage meaningfully in the goods-dominant versus service-dominant logic of marketing debates; understand how consumers use and integrate their resources in the digital age; incorporate experiential elements in service design and have up to date knowledge of consumer perceptions of service quality. Students will consider how services differ internationally and globally how services are treated.



Careers and employability

Graduates of MSc Digital Marketing and Analytics will be equipped with the knowledge, skills, awareness, and confidence to meet the dynamic demands of employers.

They will be well-rounded marketers, equipped with a broad understanding of the competitive business environment and cutting-edge marketing practices, the ability to make strategic marketing decisions, and analysis skills.


Career support from day one to graduation and beyond


  • Career planning

    Our Careers Studio and career coaches can provide tailored support for your future plans.


  • From education to employment

    Employability in your curriculum for a successful transition


  • Networking events

    Make meaningful connections with like-minded professionals



  • Career planning

    Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.

    Meet our Career Coaches



    From education to employment

    We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.

    Employability programmes



    Networking events

    You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.

    Careers events


    Your future

    From day one, you will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.

    Graduates will gain the necessary skills to integrate into professional life in a marketing-related career including:

  • Digital Marketing
  • Marketing Strategy
  • Marketing Research
  • Data Analyst roles
  • Consultancy positions in private and public sector organisations.

  • Working in the UK after graduation

    The UK is a great place to live and work, so it's no surprise that many international students want to stay after they graduate. A graduate visa lets you stay in the UK for up-to two years after graduation. It's available to students in the UK on a student visa (or Tier 4 [General] student visa). Our careers service is here to support you getting work once you finish studying.


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    About University
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    University of Liverpool

    Total programs
    840
    Admission Requirements

    Entry requirements

    The qualifications and exam results you'll need to apply for this course.

    My qualifications are from:

    United States

    .

    Entry requirements for applicants from the United States



    Entry requirements: which qualifications do you need?


    Postgraduate Taught

    Students offering a bachelor's degree from an American university are welcome to apply for a master's programme. For most programmes we look for a GPA of at least 3.0.


    English language requirements

    Applicants from your country are assumed to meet all minimum English language requirements. You won’t need any language qualifications to study here or apply for a visa.

    More information for visitors from the United States

    Your qualification Requirements

    About our typical entry requirements

    Postgraduate entry requirements

    Normally a university degree with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing.

    Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.

    International qualifications

    Entry requirements for applicants from United States.

    A Pre-Master's course, which prepares international students for postgraduate study with us, is offered by the University of Liverpool International College. If you hold a bachelor's degree or equivalent, but don't meet our entry requirements, successfully completing the relevant Pre-Master's pathway means you're guaranteed a place on your chosen course.


    English language requirements

    You'll need to demonstrate competence in the use of English language. International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.

    English language qualification Requirements
    GCSE Grade C
    IELTS D

    View our IELTS academic requirements key.

    International Baccalaureate

    Standard Level (Grade 5)

    INDIA Standard XII 70% or above from Central and Metro State Boards
    WAEC C6
    Hong Kong use of English AS level C
    Cambridge Proficiency C



    About our entry requirements

    Our entry requirements may change from time to time both according to national application trends and the availability of places at Liverpool for particular courses. We review our requirements before the start of the new application cycle each year and publish any changes on our website so that applicants are aware of our typical entry requirements before they submit their application.

    We believe in treating applicants as individuals, and in making offers that are appropriate to their personal circumstances and background. Therefore the offer any individual applicant receives may differ slightly from the typical offer quoted on the website.

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