MA in Internal Communication Management drafted

Program Overview

Solent University's Master's in Internal Communication Management equips professionals with advanced knowledge and skills to influence and operate at the highest organizational levels. Through a flexible format combining online discussions, workshops, and guest speakers, the program explores organizational culture, communication psychology, and strategic development. Graduates are prepared for senior roles in internal communication, providing high-impact advice and driving organizational success.

Program Outline

Degree Overview:

Solent University's master's degree in internal communication management equips practitioners with additional knowledge, skills, and gravitas to influence and operate at the highest level in organizations. Designed to integrate high-level study with senior practitioners' demanding work and personal lives, this flexible degree minimizes time out of the office – offering online discussion with the course team and fellow students, along with four two-day workshops (at a convenient central London location) over the course of the year. And the course’s highly interactive workshops are a chance to discuss organizational implications, while our ‘theory into practice’ approach ensures you can immediately apply theory and other learning to your current business challenges, adding value from the outset. Assessments also focus on applying theory to students’ current business challenges, maximizing value to you and your organization. The course team all have a background in strategic communication management, and guest speakers include leaders in current thinking. You will also benefit from free membership of the Institute of Internal Communication throughout the programme, including all member benefits. A focus on analytical thinking and evidence-based decision-making equips students to continuously adapt to the business challenges of the future, while online and face-to-face interaction will help you create a long-term network of fellow practitioners. And the course is continuously updated in line with the latest developments within internal communication and from student feedback, ensuring in-depth exploration of key communication issues underpinned by a keen awareness of business challenges – to build the gravitas needed to influence at the most senior level.

Outline:

Core Modules:

• Building Blocks for Internal Communication Success (30 credits)
This module sets the context for the strategic management of internal communication, exploring the relationship between communication and the organizational environment in a fast-changing world, and equipping you to assess and identify the implications for successful communication practice.
• Thinking and Acting Strategically (30 credits)
This module is designed to equip you with the knowledge and skills required to develop, implement and evaluate effective communication strategies to deal with the range of business challenges you are likely to encounter in your career.
• Building for the Future (30 credits)
• Conducting Robust Communication Research
This module aims to develop your skills in working with a client to identify, diagnose, and make practical recommendations towards solving a workplace management issue through internal communication interventions.

Assessment:

Assessments focus on applying theory to students' current business challenges, maximizing value to the student and their organization.

Teaching:

The course is taught by a highly experienced teaching team with a background in strategic communication management. Guest speakers include leaders in current thinking. The course is delivered through a combination of online discussion, four two-day workshops, and face-to-face interaction.

Careers:

The course equips individuals for increasingly strategic roles in internal communication, at the most senior level within organizations. Specialists in-house agency/consultancy and interim roles whose common factor is the ability to provide high-impact strategic advice and delivery.

Other:

• The course has strong links with the Institute of Internal Communication and is highly informed by the latest developments in theory and practice from the internal communications sector.
• Students on this course will receive free membership to the Institute of Internal Communications.
This is available throughout this master's programme and includes all member benefits.

UK, EU, Channel Island and International students: £6,500 + VAT