Program Overview

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Overview

The need for professional marketers is more vital now than ever before. This course will give you the essential foundations to work in a diverse range of marketing roles. You will study fascinating marketing trends including digital marketing, social media, branding and consumer behaviour.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Sunderland has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Learning through practical experience is embedded throughout the course with company visits, guest speakers and industry events. Our newly launched

Marketing Hub

also allows final year students to act as marketing consultants on live projects.

Exclusive to the BA Marketing course, you’ll be able to gain an extra qualification as part of your degree. We’ll fund the cost for you to study a Professional Marketing qualification with the Chartered Institute of Marketing (CIM) alongside your degree, to help further enhance your skills.

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Why us?

We’ll fund the cost for you to study a Professional Marketing qualification with the Chartered Institute of Marketing (CIM)

Sunderland Marketing Hub allows you the opportunity to work as part of a functioning marketing agency

This course is accredited by The Chartered Institute of Marketing (CIM)

Course content has been carefully designed with students and employers to enhance your employability

We integrate experiential learning throughout as a core theme

This course is available as a sandwich year course where you can engage in a one-year industrial placement

Cutting-edge topics are covered such as issues around Sustainability in Business and Digital aspects of Business in the 21

st

century workplace

Every module has a link to industry so that you can apply your learning in authentic business scenarios

Opportunity to undertake a placement year between your second and and final year