Program Overview

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Media, Culture and Communication via Study Centres BA (Hons)

Overview

This mainly theoretical course covers a diverse range of topics that include cultural theory and popular culture; language, gender and power; the history of the mass media; popular TV genres; cultural representation of women; culture and consumption; and American, British, European, and Asian cinema. You may choose to complement this theoretical base with practical or studio-based modules, such as journalism, photography, language studies, video production, radio production, and new media production.

You'll gain a good grounding in the many techniques of communication along with other valuable skills, such as presentation/oral skills, critical analysis, written, and research skills. This knowledge and skill will prepare you for a variety of careers, including journalism, PR, communication, and within media production. Other graduates have pursued postgraduate study, teaching (PGCEs), and working in the public sector.

Why us?

• With its emphasis on critical thinking, the degree provides an excellent basis for employment in a broad range of careers such as teaching, television, radio, journalism, marketing, and new media
• Our support for independent learning is praised by our external examiners; you'll work towards a major piece of independent research in year 3

Course structure

Teaching methods include lectures, seminars, group work, and e-learning. We encourage you to develop independent study skills.

As well as assessments that count towards your degree, there are ongoing assessments for feedback and consolidating your learning. Assessment methods include essays, reports, written coursework, projects, and presentations.

Course modules (MDIS Singapore)

Year 2 (national level 5):

Core modules

• Media Studies 1
• Cultural Theory and Popular Culture 1
• Video Documentary Production
• Practical PR, Strategy and Theory

Prescribed optional modules

• Digital Fictional Film 2
• Developing Your Media Career

Year 3 (national level 6):

Core modules

• Media Studies 2
• Media Project

Prescribed optional modules

• Cultural Theory and Popular Culture 2
• Media Ethics
• Advanced Public Relations

Course modules (IACT, Malaysia)

Year 1 (national level 4):

Core modules

• Introduction to Media and Cultural Studies
• Media Histories
• Introduction to Digital Media Cultures
• The Making of Popular Culture

Optional modules

• Introduction to PR Theory and Practice 1
• Introduction to PR Theory and Practice 2
• Essential Journalism
• Introduction to Video Production
• Introduction to Screenwriting

Year 2 (national level 5):

Core modules

• Media Studies 1
• Cultural Theory and Popular Culture 1
• Researching Media in Everyday Lives
• Academic Research Skills

Optional modules

• Marketing Advertising and PR Communications
• Practical PR, Strategy and Theory
• Magazine Writing 1
• News Journalism 1
• Scriptwriting
• Video Documentary Production

Year 3 (national level 6):

Core modules

• Media Studies 2
• Dissertation and Research Methods
• Cultural Theory and Popular Culture 2

Optional modules

• Advanced Public Relations
• PR for Non-commercial Organisations
• Arts, Entertainments and Games Journalism
• Multi-platform News
• Video Production 2
• Screenwriting for Television and Film 2

Facilities

Please contact the International Advertising, Communication and Technology (IACT) College or the Management Development Institute of Singapore (MDIS) for information on facilities.

Entry requirements

We don’t currently display entry requirements for Ireland. Please contact the Student Admin team on or .

Please contact the study centre for more information on their specific requirements and equivalent qualifications from outside the UK.

Is your qualification not displaying here? For international qualifications, search our full list of international entry requirements for this course.

Fees and finance

Please contact the study centre for more information on fees.

This information was correct at the time of publication.

Career ready

This degree provides an excellent foundation for a wide range of careers in the media. Your knowledge and transferable skills will also be relevant to roles in many businesses and the public sector.

Examples of possible careers for Media, Culture and Communication graduates include:

• TV
• Radio
• New media
• Journalism
• Marketing
• Public relations
• Organisational communications
• Advertising.

Related courses

• BA (Hons) Advertising and Design via Study Centres
• BA (Hons) Graphic Design (Top-Up) via Study Centres