Program Overview

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MSc in Consumer Psychology

The Psychology of Consumer Decision Making

Course Overview

The MSc in Consumer Psychology is a dynamic

,

employment

and skills

-focused

programme

suitable for recent graduates or

current

professionals

.

You will learn how to investigate and enhance the experiences of consumers

including retail consumers, service users, employees, clients and more.

We

also

train you to

identify and communicate decision-grade information and tangible solutions

to a variety of stakeholders.

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Consumer Psychology

Consumer psychology is the study of how we relate to the transaction of goods and services we use every day.

Our goal is sustainable consumption, the

basis

of long-term mutually beneficial relationships

.

In the MSc in Consumer Psychology, we train students to become practical and powerful problem-solvers in a variety of industry and organisational contexts. You will be ready to identify insights from consumer theory and data analysis and you will be conscious of the constraints on solutions (cultural concerns, sustainability) in your context.

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Work-Based Research

The MSc in Consumer Psychology will empower you to transition to a role focused on consumer experience and data analysis.

In order to

do this, we provide opportunities to apply your skills to genuine industry issues. In the International Business Project, you will work

on

Global Virtual Teams addressing issues provided by multinational companies. In the Work-Based Research Project, you will work with our industry partners here in Galway and beyond to apply data analytics and consumer insights to their challenges.

We

will empower you to improve yourself, your organization and society. Our

recent

graduates work in a variety of settings including consumer research, sales,

recruitment

and the public sector

.

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The Programme Team

Our interdisciplinary programme is based in the School of Psychology at University of Galway and integrates contributions from our

IdeasLab

, the

Irish Centre for High Performance Computing,

and the

J.E. Cairnes School of Business & Economics

. You will work on global virtual teams solving business problems through

X-Culture

and learn from guest lecturers from local and international companies and organisations.

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Applications are made online via the University of Galway Postgraduate Applications System.

Guidelines on the requirements for applying to this course, which include an academic reference, a current CV, and document critically appraising a piece of your previous work informed by statistical analysis, can be found here.

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Who Teaches this Course

Dr Natalie Walsh, Director of Entrepreneurial Development,

IdeasLab

Dr Bruno

Voisin

, Irish Centre for High Performance Computing

Dr Jane Conway, Psychology

DR. DENIS O'HORA Ph.D., B.A.

LECTURER BAR/COLLEGE LECTURER

School of Psychology

Room 1032

Arts Millennium Building

NUI Galway

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Dr OONAGH MEADE BA., M.Sc., PhD

Postdoctoral Researcher

Arts Millennium Building Extension

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Dr Chris Noone B.A., M.Sc, PhD

Lecturer

School of Psychology

Arts Millennium Building Extension

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Dr Elaine Wallace

Senior Lecturer

Dept. of Marketing

Room 322, St. Anthony's

NUI Galway

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DR LORRAINE MORGAN Dip, MSc., PhD.

Senior Lecturer

J.E. Cairnes School of Business and Economics

University of Galway

Galway

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