Program Overview

MSc Digital Marketing Programme

The MSc Digital Marketing programme at the University of Galway is designed to equip students with the practical skills and strategic insight needed to thrive in the fast-evolving world of digital marketing. This programme offers a master's in marketing with a digital emphasis, providing students with a wide range of marketing and digital marketing modules.

Course Introduction

Over 12 months, students gain the practical skills and strategic insight needed to thrive in the fast-evolving world of digital marketing. The programme combines expert-led teaching, practical assignments, industry certification, and continuous exposure to real-world digital marketing tools.

Why Choose This Course?

• Employability: Graduates secure roles in top digital and marketing agencies, equipped with in-demand, job-ready skills.
• Practical Training: Gain hands-on experience through live projects, industry tools, and certifications in key digital platforms.
• Award Winning: Delivered by an internationally accredited business school recognised for marketing excellence and innovation.
• Unique Course: Combines academic expertise with real-world digital marketing application, tailored to the evolving needs of the industry.

Course Information

The MSc in Digital Marketing is an intensive, one-year programme that equips students with the skills and strategic mindset to thrive in the fast-paced digital environment. The programme includes:

• 12 taught modules covering all key aspects of digital marketing
• A major individual-based Digital Marketing Consultancy Project (Semester 3)
• Certification opportunities in platforms such as Google Ads, Analytics, HubSpot, and Meta

Throughout the year, students develop expertise in:

• Digital marketing strategy and campaign management
• Content creation, SEO, and performance media
• Marketing analytics, data visualisation, and measurement
• Social media and influencer marketing
• User experience and conversion optimisation
• Ethical, legal, and regulatory considerations in digital environments

Curriculum

The curriculum information relates to the current academic year and may be subject to change. The programme includes a range of modules, such as:

• Applied Marketing Project
• Consumption & Society
• Social Media Marketing Theory
• Inbound Marketing & Content Creation
• Research Methods
• Marketing Performance & Productivity
• Services Marketing
• Customer Engagement and Analytics via Digital Platforms
• Partnership Marketing
• Digital Sales Management
• Strategic Brand Management
• Digital Marketing Strategy
• Marketing Analytics

Unique Features

• Certifications and Awards: The programme is designed to equip students with in-demand technical skills and a portfolio of globally recognised certifications valued by employers.
• Industry Connections: The programme maintains strong links with a wide range of industries, recruiters, and organisations, offering students invaluable opportunities to engage with real-world marketing challenges.

Careers

Graduates of the MSc Digital Marketing programme leave equipped with versatile, in-demand skills that open doors to a broad spectrum of roles across the digital economy. Graduates have gone on to careers with global companies, including Microsoft, LinkedIn, Google, HubSpot, and many more.

Entry Requirements and Fees

• Entry Requirements: Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline, or a primary degree with a minimum of three years relevant work experience.
• English Language Entry Requirements: For applicants whose first language is not English, an English language proficiency of IELTS score of 6.5 is required.
• Fees: EU Fees: 11,700, Non-EU Fees: 20,750, Levy: 140.

Scholarships

• Postgraduate Excellence Scholarships: Valued at 1,500 for EU students applying for full-time taught master's postgraduate courses.
• Global Scholarships: University of Galway offers a range of merit-based scholarships to students from a number of countries outside of the EU.
• Business Merit Scholarships: J.E. Cairnes School of Business and Economics is committed to attracting high calibre students from around the world, offering Merit Scholarships across all of their Taught Master's programmes.