Program Overview

Marketing BA (Hons)

Course Overview

This course is designed to help you face the challenges of a marketing career. You will be able to articulate strategies, understand your environment, take control of your brand, and set a course for business performance or social change. The course is underpinned by a deep understanding of professional practice and academic concepts.

Course Options

• Full Time (3 years)
• Full Time (4 years) with placement year
• Full Time (4 years) with foundation year

Study Type

• Full Time

Course Length

• 3 Years

Campus

• Oxstalls, Gloucester

UCAS Code

• N508

Entry Requirements

• Typical Offers: 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.
• Additional requirements: English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.
• Don't meet the entry requirements? This course is available with an additional integrated foundation year. This four year option has lower entry requirements – see below – than the other study type/s available.
• Typical offers: 48 UCAS tariff points, EE at A levels or a PP in a BTEC Diploma.
• Mature students: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.
• International students: Please read the entry requirements for your country – and contact our admissions team if you have questions.

Course Modules

Level 4 (Undergraduate year 1)

• The Global Business Environment (BM4115)
• Academic, Personal and Professional Development (BM4720)
• Live Management Enquiry Project (BM4725)
• Marketing Principles (MS4105)
• Social Media Channels (MS4106)
• Consumer Behaviour and Analysis (MS4107)
• Creative Skills for Marketers (MS4109)
• Marketing Communications (MS4201)

Level 5 (Undergraduate year 2)

• Creating and Delivering Operational Plans (BM5723)
• Marketing Management (MS5103)
• Digital Marketing: Fundamentals (MS5107)
• Market Research and Analysis (MS5111)
• International Marketing (MS5301)
• Luxury Brand Management (MS5106)
• Digital Marketing: Strategy (MS5108)
• Macromarketing (MS5113)
• Marketing Innovation Management (MS5114)
• Public Relations (MS5202)
• Persuasive Advertising and Insight (MS5209)

Level 6 (Undergraduate final year)

• Sustainability and Globally Responsible Leadership (BM6175)
• Capstone Business Project (BM6725)
• Strategic Marketing (MS6101)
• Marketing Agency (MS6106)
• Loyalty and Communications (MS6109)
• Campaign Planning (MS6110)
• Marketing in Society (MS6203)
• AI and Marketing (MS6209)
• Third Sector Marketing (MS6210)
• Business-to-Business Marketing (MS6211)

Fees and Costs

• Start date: Sep 2025
• Location: Oxstalls, Gloucester
• UCAS code: N508
• Fee (UK): £9,535
• Fee (international): £17,425

Careers

As a UoG Marketing graduate, you’ll possess the skills and knowledge needed to thrive in various roles, such as Brand or Product Manager, Marketing Executive, or Social Media Manager.

Placements

Student placements have included:

• Mercedes Benz
• Jaguar Landover
• Disney
• Volvo Penta
• Chase Distillery
• Loreal
• Kohler
• Gymshark

Teaching Staff

• Matt Barr, Academic Course Leader for Marketing

Industry Experts

Skilled and experienced staff – taking in both industry practice and academic research.

Consumer Behaviour Lab

A dedicated Consumer Behaviour lab to gain insight into target audiences

ThreeSixty Student Consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

School of Business, Computing and Social Sciences

Gain new skills and develop innovative projects using cutting-edge facilities, labs and suites. Work with expert lecturers and professionals from across the industry.

Ranked 12th in the UK for Career Prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.