Program Overview

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Marketing (Digital Innovation) BA (Hons)

Course Overview

Our journeys are increasingly digital — you’re doing it right now! Innovation is about being the pioneers in society. It’s more than just knowing what buttons to push, it’s asking some hard questions and solving some really complex problems.

Our course focuses on global communication, pulling the levers behind the curtain to put your brand out in front. It goes way beyond social media, it’s about understanding the digital journey all of us take.

You will have the opportunity to develop the technical skills and consumer insight to devise captivating digital strategies, develop a deep understanding of the digital environment, and solve pressing problems.

The course is underpinned by a deep understanding of professional practice and academic concepts. You’ll learn about digital innovation in social media marketing to taking advantage of big data and everything in between.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for tech and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university.

Many modules have assignments based on live briefs from national and international brands including BT, Just Eat, Enterprise car rental, and more.

Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Study Style

In your first year, you will study Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels alongside other Business & Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.

Entry Requirements

• Typical Offers: 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.
• Additional requirements: English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.
• Mature students: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.
• International students: Please read the entry requirements for your country – and contact our admissions team if you have questions.

Course Modules

You're viewing course modules for the Full Time (3 years) course option. Choose a different course option to see corresponding course modules.

Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).

Level 4 (Undergraduate year 1)

• The Global Business Environment (BM4115)
• Academic, Personal and Professional Development (BM4720)
• Live Management Enquiry Project (BM4725)
• Marketing Principles (MS4105)
• Social Media Channels (MS4106)
• Consumer Behaviour and Analysis (MS4107)
• Creative Skills for Marketers (MS4109)
• Marketing Communications (MS4201)

Level 5 (Undergraduate year 2)

• Agile Methods (CT5038)
• Luxury Brand Management (MS5106)
• Digital Marketing: Fundamentals (MS5107)
• Digital Marketing: Strategy (MS5108)
• Market Research and Analysis (MS5111)
• Marketing Innovation Management (MS5114)
• Persuasive Advertising and Insight (MS5209)

Level 6 (Undergraduate final year)

• Capstone Business Project (BM6725)
• Managing Information Systems Change (CT6036)
• Strategic Marketing (MS6101)
• Marketing Agency (MS6106)
• Loyalty and Communications (MS6109)
• Marketing in Society (MS6203)
• AI and Marketing (MS6209)

Fees and Costs

You're viewing fees for the Full Time (3 years) course option. Choose a different course option to see corresponding course fees.

Start date	Location	UCAS code	Fee (UK)	Fee (international)
Sep 2025	Oxstalls, Gloucester	N511	£9,535	£17,425
Sep 2026	Oxstalls, Gloucester	N511	TBC	TBC

International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes.

Careers

This course will empower you with versatile skills sought after across industries, preparing you for roles such as Digital Marketing Executive, Social Media Manager, Account Manager, and Brand Manager. Delve into the dynamic landscape of Marketing and Communications Management or explore the nuances of Corporate Communications and Public Relations.

Connect with industry leaders, leveraging our robust industry links to gain insights and hands-on experience. The program equips you not only with theoretical knowledge but also practical proficiency, ensuring you’re primed for success in this ever-evolving field. With a focus on innovation, strategy, and cutting-edge digital tools, graduates step into diverse career paths, shaping the future of marketing and digital innovation. Join us and pave the way for an impactful journey in the world of marketing.

Teaching Staff

Academic Course Leader

• Matt Barr
• Academic Course Leader for Marketing (Digital Innovation)

Placements

Student placements have included:

• Mercedes Benz
• Jaguar Landover
• Disney
• Volvo Penta
• Chase Distillery
• Loreal
• Kohler
• Gymshark.

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