Program Overview

Strategic and Digital Marketing

Course Overview

As a research degree candidate, you’ll be supported by a supervisory team with expertise in your subject and/or research approach. Our specialisms include consumer culture and identity, digital environments, destination marketing, and sustainable tourism.

A research degree will open the door to work in full-time research or teaching, or provide a greater understanding of professional practice. Postgraduate researchers are able to draw on a wide range of expertise from more than 50 academic staff.

We also provide on-going research support in the form of webinars and seminars, and encourage you to participate at our conferences.

Gloucestershire Business School is a member of the European Doctoral Association in Management and Business Administration (EDAMBA), alongside other internationally recognised doctoral providers. Through this membership, our doctoral researchers join a group of over 125 candidates involved in driving new knowledge and professional practice forward.

Study Style

There is a strong applied research focus and particular interests in:

• Consumer culture and identity
• Digital environments
• Destination marketing
• Sustainable tourism

We may also be able to offer you effective supervision for cross-disciplinary projects that link to engineering technology, computing, education, and health.

We offer a range of further research training events, postgraduate researcher-led seminars, conferences, and summer schools, which will continue your training opportunities throughout your programme. You’ll receive updates on opportunities to participate in training offered through other universities and bodies.

You’re also encouraged to attend national and international academic conferences in the latter stages of your research to present your ideas and receive feedback at such events.

Entry Requirements

• MA or MSc by Research/MRes:
  • At least a 2.1 honours degree or equivalent qualification in a relevant subject area
• PhD:
  • A master’s degree or equivalent in a subject area relevant to the proposed research topic
• Applications from a range of diverse backgrounds:
  • We actively encourage applications from students from a range of diverse backgrounds who demonstrate appropriate research experience and achievement
• IELTS 6.5 (6.0 writing, 5.5 all other components):
  • EU and international students need IELTS 6.5 overall (with a minimum of 6.0 in writing and 5.5 in any other component) or equivalent
• Interview:
  • If you meet the entry criteria, you will be offered an interview with an academic member of staff, either in person or online
• Research proposal:
  • Your application should include a research proposal up to 1,000 words (excluding references/appendices) which follows the structure outlined in the research proposal guide

Fees and Costs

You're viewing fees for the PhD Full Time (4 years) course option. Choose a different course option to see corresponding course fees.

Please be aware that students may have to pay a continuation fee if their study continues after the expected duration of their programme.

International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes.

Careers

Our postgraduate research students cultivate a diverse set of skills that are highly valued in the UK and internationally, preparing them for successful careers within academia and beyond.

As a postgraduate research student at UoG, you’ll develop and refine a range of skills across research, academic practice, project management, and critical analysis to equip you for your future. Whether it’s contributing to ground-breaking academic research or applying problem-solving skills in the workplace, we’ll ensure you’re ready to take on your next challenge.

This versatility opens doors to opportunities across various sectors, from education and research institutions to commercial organisations and NGOs, where you’ll have the confidence to apply your researcher skills and develop innovative solutions to meet your ambitions.

Teaching Staff

Academic Course Leader

Dr Douglas Yourston

Academic Course Leader for Strategic and Digital Marketing

Visit academic course leader's profile

Research Areas

With research submitted in each of our research areas judged to be internationally excellent according to the results of the 2021 Research Excellence Framework (REF2021), our research supervisors have a broad range of specialisms across a diverse range of subjects.

Get in touch to find out how we can support your research interests by emailing.

School of Business, Computing and Social Sciences

Gain new skills and develop innovative projects using cutting-edge facilities, labs, and suites. Work with expert lecturers and professionals from across the industry.

Visit the School of Business, Computing and Social Sciences

Related Stories

• Major emergency simulation prepares hundreds of students for careers in public service roles
• UoG wins new national award celebrating excellence in higher education for trailblazing initiative
• Connect with next generation of cyber and digital talent at UoG’s Employer Roundtable

Other Courses You Might Like

• International Hospitality and Tourism Management BA (Hons)
• Global Business Administration (International Tourism and Hospitality Management) MBA
• Marketing (Consumer Cultures) BA (Hons)