Strategic and Digital Marketing MSc by Research
| Program start date | Application deadline |
| 2025-10-01 | - |
| 2026-02-01 | - |
| 2026-10-01 | - |
| 2027-02-01 | - |
Program Overview
Strategic and Digital Marketing
Course Overview
As a research degree candidate, you’ll be supported by a supervisory team with expertise in your subject and/or research approach. Our specialisms include consumer culture and identity, digital environments, destination marketing, and sustainable tourism.
A research degree will open the door to work in full-time research or teaching, or provide a greater understanding of professional practice. Postgraduate researchers are able to draw on a wide range of expertise from more than 50 academic staff.
We also provide on-going research support in the form of webinars and seminars, and encourage you to participate at our conferences.
Gloucestershire Business School is a member of the European Doctoral Association in Management and Business Administration (EDAMBA), alongside other internationally recognised doctoral providers. Through this membership, our doctoral researchers join a group of over 125 candidates involved in driving new knowledge and professional practice forward.
Study Style
There is a strong applied research focus and particular interests in:
- Consumer culture and identity
- Digital environments
- Destination marketing
- Sustainable tourism
We may also be able to offer you effective supervision for cross-disciplinary projects that link to engineering technology, computing, education, and health.
We offer a range of further research training events, postgraduate researcher-led seminars, conferences, and summer schools, which will continue your training opportunities throughout your programme. You’ll receive updates on opportunities to participate in training offered through other universities and bodies.
You’re also encouraged to attend national and international academic conferences in the latter stages of your research to present your ideas and receive feedback at such events.
Entry Requirements
- MA or MSc by Research/MRes:
- At least a 2.1 honours degree or equivalent qualification in a relevant subject area
- PhD:
- A master’s degree or equivalent in a subject area relevant to the proposed research topic
- Applications from a range of diverse backgrounds:
- We actively encourage applications from students from a range of diverse backgrounds who demonstrate appropriate research experience and achievement
- IELTS 6.5 (6.0 writing, 5.5 all other components):
- EU and international students need IELTS 6.5 overall (with a minimum of 6.0 in writing and 5.5 in any other component) or equivalent
- Interview:
- If you meet the entry criteria, you will be offered an interview with an academic member of staff, either in person or online
- Research proposal:
- Your application should include a research proposal up to 1,000 words (excluding references/appendices) which follows the structure outlined in the research proposal guide
Fees and Costs
You're viewing fees for the PhD Full Time (4 years) course option. Choose a different course option to see corresponding course fees.
Please be aware that students may have to pay a continuation fee if their study continues after the expected duration of their programme.
| Start date | Course code | Fee (UK) Fee per year | Fee (international) Fee per year |
|---|---|---|---|
| February 2026 | — | £5,350 | £13,425 |
| October 2025 | — | £5,350 | £13,425 |
| February 2027 | — | TBC | TBC |
| October 2026 | — | TBC | TBC |
International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes.
Careers
Our postgraduate research students cultivate a diverse set of skills that are highly valued in the UK and internationally, preparing them for successful careers within academia and beyond.
As a postgraduate research student at UoG, you’ll develop and refine a range of skills across research, academic practice, project management, and critical analysis to equip you for your future. Whether it’s contributing to ground-breaking academic research or applying problem-solving skills in the workplace, we’ll ensure you’re ready to take on your next challenge.
This versatility opens doors to opportunities across various sectors, from education and research institutions to commercial organisations and NGOs, where you’ll have the confidence to apply your researcher skills and develop innovative solutions to meet your ambitions.
Teaching Staff
Academic Course Leader
Dr Douglas Yourston
Academic Course Leader for Strategic and Digital Marketing
Visit academic course leader's profile
Research Areas
With research submitted in each of our research areas judged to be internationally excellent according to the results of the 2021 Research Excellence Framework (REF2021), our research supervisors have a broad range of specialisms across a diverse range of subjects.
Get in touch to find out how we can support your research interests by emailing.
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Program Outline
Strategic and Digital Marketing PhD
Degree Overview:
This PhD program aims to equip students with the knowledge and skills necessary to conduct independent research in the field of strategic and digital marketing. The program is designed for individuals who are passionate about marketing and research and who are interested in pursuing a career in academia, research, or industry.
Objectives:
- To develop a deep understanding of the theoretical and empirical foundations of strategic and digital marketing.
- To acquire the research skills necessary to design and conduct independent research.
- To develop the ability to critically analyze and evaluate marketing theory and practice.
- To communicate research findings effectively to both academic and non-academic audiences.
Program Description:
The Strategic and Digital Marketing PhD program is a research-intensive program that requires students to complete a substantial dissertation. The program is typically completed in four years of full-time study or six years of part-time study. Students are supported by a team of experienced supervisors who have expertise in a variety of areas related to strategic and digital marketing.
Outline:
The program is divided into three stages:
- Stage 1: This stage focuses on developing students' research skills and knowledge base. Students take a series of core courses that cover topics such as research methods, marketing theory, and digital marketing.
- Stage 2: This stage focuses on students' independent research. Students work closely with their supervisor to develop and conduct their research project.
- Stage 3: This stage focuses on writing the dissertation. Students write a comprehensive dissertation that summarizes their research findings and contributions to the field of marketing.
Assessment:
The program uses a variety of assessment methods, including coursework, exams, presentations, and the dissertation. The specific assessment methods used for each course will be outlined in the course syllabus.
Teaching:
The program is taught by a team of experienced faculty members who are active researchers in the field of strategic and digital marketing. The faculty members use a variety of teaching methods, including lectures, seminars, workshops, and individual supervision.
Careers:
Graduates of the Strategic and Digital Marketing PhD program are well-prepared for careers in academia, research, and industry. Some graduates go on to work as professors, researchers, or marketing consultants. Others work in marketing departments of large corporations or small businesses.
Other:
The Strategic and Digital Marketing PhD program is offered by the University of Gloucestershire. The program is accredited by the Association of Business Schools (ABS).
Additional Information:
- The program also offers a two-year MSc by Research option for students who do not wish to pursue a full PhD.
- The program is open to students from all backgrounds who have a strong academic record and a passion for marketing research.
- The program is accepting applications for the October 2024 and February 2025 intakes.
Tuition Fees and Payment Information:
- UK: £5,100 per year
- International: £12,775 per year
Entry Requirements:
MA or MSc by Research/MRes
- At least a 2.1 honours degree or equivalent qualification in a relevant subject area
PhD
- A master’s degree or equivalent in a subject area relevant to the proposed research topic
Applications from a Range of Diverse Backgrounds
- The University encourages applications from students from a range of diverse backgrounds who demonstrate appropriate research experience and achievement
IELTS 6.5 (6.0 writing, 5.5 all other components)
- EU and international students need IELTS 6.5 overall (with a minimum of 6.0 in writing and 5.5 in any other component) or equivalent
Interview
- If you meet the entry criteria, you will be offered an interview with an academic member of staff, either in person or online
Research Proposal
- Please provide a copy of your research proposal. This should be 1,000 words (excluding references and appendices) following the structure outlined in this research proposal guide
- Please note: We're unable to process applications without a proposal for the School's consideration. Not supplying one will delay the processing of applications. ## Language Proficiency Requirements:
Note:
The provided context does not specify any language proficiency requirements.
