Program Overview

Introduction:

This course is for anyone working in a design, creative or research agency, as well as sole-trading creative entrepreneurs, who’s keen to explore the psychological processes that underpin behaviour in the context of design.

From perception and consumer behaviour to bias and inclusion, the course will help you increase your effectiveness in good design to create solutions that exceed your clients’ expectations.

The consumer landscape is constantly evolving, and the way consumers interact with brands has transformed.

88% of high-ranking executives say that customers and employees are changing faster than they can change their business (Accencture Song 2022).

This emphasises the need for designers to be quick to respond to consumer behaviour in order to survive.

One of the ways of doing this is by understanding the psychology of design.

This course will help you to understand how the brain works, consumer psychology and what really drives your customer.

It will help you become an effective designer who gets things noticed, gets consumers to engage and gets them to react,