Marketing and Brand Management MSc drafted

Program Overview

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The MSc Marketing and Brand Management program from Nottingham Business School equips students with the knowledge and skills to become effective brand marketing professionals. Through a combination of theory, practice, and experiential projects, graduates gain a comprehensive understanding of brand development, strategy, and metrics, preparing them for roles in brand management and other marketing-related fields. The program emphasizes the importance of a strong brand for organizations and provides students with the tools to develop and execute effective branding strategies.

Program Outline

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Degree Overview:

The MSc Marketing and Brand Management degree is designed to equip students with the knowledge, skills, and tools needed to become effective brand marketing professionals. The program is created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM). It aims to provide students with a comprehensive understanding of brand development, brand strategies, and metrics, which are crucial in today's fragmented media and competitive business landscape. Students will learn to critically evaluate market data, trends, and brand metrics to make effective decisions in different market contexts. They will also gain insights into the implications of developing marketing and brand strategies for both the customer and the organization.

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Outline:

The MSc Marketing and Brand Management program is structured over three semesters, with a focus on providing a personalized learning experience. Each module is delivered over a four-week period, with three weeks of teaching and one week dedicated to assessment work. This allows students to focus on one subject at a time and have ample time for preparation and assessment.

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Semester One:

• Principles of Marketing (20 credits): This module provides a fundamental understanding of the basic tools and concepts of marketing, focusing on brand management and marketing.
It covers contemporary issues, theories, and conceptual frameworks used to explain and guide conventional marketing activities.
• Understanding The Customer Experience (20 credits): This module introduces students to the field of consumer behavior throughout all stages of consumption, exploring social and group influences on purchase decisions and the importance of customer satisfaction, brand loyalty, and value to organizational performance.
• Strategic Global Marketing (20 credits): This module covers the key concepts, frameworks, and models encountered in the strategic marketing process.
Students will develop an understanding of the foundations of strategy and strategic marketing, how traditional and contemporary marketing planning tools and approaches are applied in various business contexts, and the impact of the future global environment on planning.

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Semester Two:

• Brand Management (20 credits): This module introduces the theories relating to brand concepts and the strategic challenges faced by organizations and brand managers.
Students will develop a broad understanding of the theories and concepts used to create and manage products and corporate brands, focusing on brand identity, brand image, and brand equity in different organizational contexts.
• Brand Development (20 credits): This module provides students with the key knowledge, practice, and skill areas of design management, focusing on the strategy, process, and implementation plans involved in successfully executing a brand strategy.
Students will develop a comprehensive understanding of the concepts of design related to marketing and brand management, develop practical skills in design communication, and improve their research skills.
• Contemporary Perspectives in Customer Engagement (20 credits): This module examines the core theories relating to customer engagement and applies them in a range of differing marketing contexts.
Students will be able to demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing.

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Semester Three:

Students can choose from one of three experiential projects:

• Consultancy Experience Project (40 credits): Students work as part of a team to undertake focused research, developing their professional skills and applying theory and skills learned during the course to manage a complex project and deliver results in a real business situation.
• In-Company Experience Project (40 credits): This module provides students with the opportunity to apply theory from the course to a substantial, live project undertaken in an in-company experience project for seven weeks or more.
• Business Research Project (40 credits): This project is a more traditional piece of independent research, creating an academic research paper, presentation, and methodological reflection.

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Ongoing Learning:

• Professional Practice (10 credits): This module aims to increase students' understanding of their personal and professional development needs to enhance their business acumen and improve their employability.
• Customer Insight through Marketing Research (10 credits): This module aims to develop students' skills as effective decision makers.
It explores philosophical debates and methodological issues as a foundation for understanding marketing research.

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Placement Opportunities:

Students starting their Masters in September can apply for the two-year option, which includes a year's work placement. This provides a valuable opportunity to put learning into practice and gain real-world experience. Placements are not guaranteed and students need to work hard to secure one during their first semester.

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Assessment:

The program utilizes a range of assessment methods, reflecting the needs and demands of the different types of modules. Some modules assess the ability to work collaboratively in a team, while others assess individual capability. Assessment types include:

• Examinations
• Group presentations
• Essays
• Reports
• Financial analyses
• Literature reviews
• Research-based projects

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Teaching:

Nottingham Business School adopts a distinctive approach to the design of student learning opportunities, structured around theory, practice, experience & observation, and reflection & improvement. Students are encouraged to apply theoretical knowledge in practical settings, enhancing their understanding through direct experience of business.

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Unique Teaching Approaches:

• Marketing Simulation: Students participate in a simulation exercise where they make marketing decisions for a company in the jeans industry, applying their skills within a dynamic competitive marketplace.
• Academic Mentors: Every postgraduate student is allocated an Academic Mentor at the beginning of the academic year, providing support in developing and enhancing the qualities and transferrable skills necessary for studies, career progression, and personal development.

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Careers:

The MSc Marketing and Brand Management program is designed to produce graduates with focused knowledge on brand identity and the brand development process, preparing them for roles such as:

• Brand Manager
• Brand Strategist
• Brand Executive
Graduates from the program have gone on to roles within the public, private, and third sectors, undertaking positions such as:
• Marketing and Business Development Manager
• Marketing Manager
• Brand Manager
• Account Executive
• Students can attend Google workshops run by Google Partners to gain a professional accreditation in AdWords.
• The program is accredited by the Chartered Institute of Marketing (CIM), ensuring students are well-equipped for career progression.

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Study route International / EU fees One year (full-time) £20,250 Two years (placement year) £22,100 (£19,100 in Year One and £1,850 in Year Two) Study route Home fees One year (full-time) £11,900 Two years (placement year) £13,750 (£11,900 in year one and £1,850 in year two)