Program Overview

Introduction to the MSc Advertising and Marketing Communications Course

The MSc Advertising and Marketing Communications course is designed for graduates from any discipline who aspire to build a successful agency or client-side career in marketing communications. This career-focused course combines cutting-edge theory with practical experience, enabling students to master integrated marketing communications, creative storytelling with data-driven insight, public relations strategy, and media planning.

Course Details

• Level of study: Masters
• Entry Requirements:
  • UK students: An undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above for one year, 2.1 or above for two years with placement).
  • International students: An undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above for one year, 2.1 or above for two years with placement).
• Start date: September 2026
• Duration: One year full-time / two years with a work placement (September starters)
• Attendance: Full-time, Placement year
• Course delivery: On-campus (City Campus)

About the Course

The course is designed to develop confident, creative, and strategic marketing professionals ready to make an impact in today's fast-moving industry. Students will gain focused expertise in communications planning, campaign development, and implementation — the essential skills needed to succeed in roles such as Account Manager or Campaign Manager.

Module Information

The course includes a range of modules designed to provide students with a comprehensive understanding of marketing communications. These modules include:

• Principles of Marketing
• Understanding The Customer Experience
• Strategic Global Marketing
• Professional Practice
• Marketing Communications and Agencies Management
• Creative Marketing Communications
• Contemporary Perspectives in Customer Engagement
• Customer Insight through Marketing Research

Assessments and Teaching

A range of assessment methods are used to evaluate student knowledge, understanding, skills, qualities, and attributes. These assessments include business reports, group presentations, storyboard pitches, copywritten PR pieces, and client pitches. The course also includes a marketing simulation exercise, where students make marketing decisions for a company in the jeans industry, applying their skills within a dynamic competitive marketplace.

Employability

The MSc Advertising and Marketing Communications course is designed to develop graduates who are ready to make an impact in the marketing industry. Graduates from this course have successful careers in organisations such as Asset TV, Fine and Country, Get Harley, and Trinny London. The course also includes opportunities for industry placements, providing students with valuable experience and connections.

Fees and Funding

• UK students:
  • Full-time: £12,350 per year
  • Full-time with placement year: £12,350 + £1,905 for placement year
• International students:
  • Full-time: £21,150
  • Full-time with placement year: £21,150 + £1,905 for placement year

Campus and Facilities

The course is based at the Nottingham Business School, which is part of Nottingham Trent University. The school is located in the heart of Nottingham and offers a range of facilities, including a brand-new Postgraduate Centre, a library, and a range of social spaces.

Chartered Institute of Marketing Accreditation

The course is accredited by the Chartered Institute of Marketing (CIM), which means that students can gain exemptions from certain units on CIM qualifications, making it easier to gain additional qualifications. The course also includes Studying Membership with the CIM, providing students with numerous benefits throughout the duration of their studies.