Program Overview

The Fashion Buying with Marketing BA (Hons) at De Montfort University is a versatile program that equips students with the skills and knowledge to navigate the evolving fashion industry. It emphasizes buying, business, and marketing, with a focus on sustainability and social responsibility. Graduates are prepared for careers as buyers, merchandisers, marketing executives, and more. The program offers a year-long placement option, industry guest speakers, and opportunities for live projects.