Business Analyticsonline MSc

Program Overview

Harness data and advance your career

Harness big data to deliver tangible results for your organisation

Our Business Analytics online MSc course offers individuals from business and non-business disciplines a comprehensive range of practical analytical skills to convert big data into knowledge.

Alongside hands-on data analysis preparation, data management and data mining with machine learning, this MSc course includes access to innovative computational data analysis methods, decision-making strategies and industry insights. You will learn how to utilise forecasting, neural networks, decision trees, deep learning, R programming, database management, predictive analytics and predictive models to help make important business decisions. You will also gain the essential management skills to advance your career as you lead change in today’s data-focused industries.

Run by the AMBA- and EQUIS-accredited Bath School of Management, our Business Analytics online MSc is known for a hands-on approach. In the course, you will work on several case study projects and practical programming assignments with real-world data to solve various analytical challenges and provide actionable insights. This experience can be added to your CV or resume and used to market your skills to potential or current employers for advanced roles.

Our partnership with IBM and our focus on descriptive, predictive, and prescriptive modelling and machine learning over intuition and management principles further reinforce the course’s practice-based nature. You will learn to utilise the latest information technology to bridge the gap between business goals and data insights and propel yourself forward in the ever-evolving world of big data.

With your MSc in business analytics, you’ll have an advantage when competing for managerial or consultancy roles in business analysis. Potential career paths include sectors as diverse as government, finance, marketing, healthcare and sustainability. According to Burning Glass, over 73,000 new job postings were listed for business analysts in the past year within the UK, making it the top job title for those with business analytics skills.

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Program Outline

Strategic Partnerships

Gain industry experience through our partnership with IBM

We've partnered with IBM to offer insight into how analytics is used in businesses. As a business analytics MSc student, you will have liberal access to IBM software and resources to support your learning, plus several other key benefits:

We collaborate with IBM to create a course unit called Analytics in Practice, which covers IBM's practice of descriptive, predictive and prescriptive analytics. The master's degree in business analytics also incorporates cutting-edge business intelligence products from IBM: Watson Studio, Cognos, Planning Analytics and more.

Because the course unit is co-designed by IBM, you will have the opportunity to earn official IBM Skill Badges as part of your online analytics MSc programme. The IBM Skill Badges recognise the completion of specific unit components and can be used as formal completion or certification evidence in the future.

You will interact with guest speakers from several divisions of IBM, who will share their practices, toolboxes and approaches to tackling specific analytics problems. Our online analytics Master's course also brings in guest speakers from Experian (credit scoring), King.com (mobile games), NHS Digital Health (health) and Ernst & Young (consulting/professional services) and more.

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Career impact

Our fully online Master's in business analytics can help you advance in some of the fastest-growing global careers. Big data analytics is the second-most likely technology to be adopted by global companies through 2025, next to cloud computing.

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Demand is growing for data analysts and scientists, machine learning specialists, big data specialists, business analysts, development professionals and project managers who can interpret big data and help with decision analysis.

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As a graduate of the online MSc in Business Analytics course, you will gain strategic leadership skills and a business-oriented approach, allowing you to convert data into insights/decisions and become a leader in your field.

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Learning outcomes

Understand analytical techniques and their application in international contexts

Explore the latest topics of interest in the business analytics field

Evaluate current research: in particular, how data are collected and analysed

Analyse, interpret and present multidimensional and complex data

Identify operational, tactical and strategic resource management issues

Model and problem-solve managerial problems mathematically

Develop lateral-thinking techniques to solve problems and derive insights

Recognise and address ethical dilemmas from data mining and management

Use state-of-the-art analytics software and business models from current literature

Build interactive dashboards, exploratory data pipelines, and implement text mining and data scraping techniques with real-world unstructured datasets

Become self-motivated to analyse, interpret and present data in new ways

Build predictive models in variety data settings using supervised and unsupervised machine learning methods

Improve time management skills

Apply problem-solving skills to diverse areas

Sustain engagement with businesses or academics using analytical techniques

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