Program Overview

Harness data and advance your career

Harness big data to deliver tangible results for your organisation

Our Business Analytics online MSc course offers individuals from business and non-business disciplines a comprehensive range of practical analytical skills to convert big data into knowledge.

Alongside hands-on data analysis preparation, data management and data mining with machine learning, this MSc course includes access to innovative computational data analysis methods, decision-making strategies and industry insights. You will learn how to utilise forecasting, neural networks, decision trees, deep learning, R programming, database management, predictive analytics and predictive models to help make important business decisions. You will also gain the essential management skills to advance your career as you lead change in today’s data-focused industries.

Run by the AMBA- and EQUIS-accredited Bath School of Management, our Business Analytics online MSc is known for a hands-on approach. In the course, you will work on several case study projects and practical programming assignments with real-world data to solve various analytical challenges and provide actionable insights. This experience can be added to your CV or resume and used to market your skills to potential or current employers for advanced roles.

Our partnership with IBM and our focus on descriptive, predictive, and prescriptive modelling and machine learning over intuition and management principles further reinforce the course’s practice-based nature. You will learn to utilise the latest information technology to bridge the gap between business goals and data insights and propel yourself forward in the ever-evolving world of big data.

With your MSc in business analytics, you’ll have an advantage when competing for managerial or consultancy roles in business analysis. Potential career paths include sectors as diverse as government, finance, marketing, healthcare and sustainability. According to Burning Glass, over 73,000 new job postings were listed for business analysts in the past year within the UK, making it the top job title for those with business analytics skills.

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