| Program start date | Application deadline |
| 2023-09-23 | 2023-07-04 |
| 2024-01-23 | - |
Program Overview
Strategic Retailing
MSc
1 year, starting in October 2023
Apply to Bath Book a virtual open day Download a brochureStrategic Retailing
MSc
1 year, starting in October 2023
Apply to Bath Book a virtual open day Download a brochureProgram Outline
Course structure
This course lasts 1 year. It starts in October 2023 and ends in 2024. Welcome week starts on 25 September 2023.Occasionally we make changes to our programmes in response to, for example, feedback from students, developments in research and the field of studies, and the requirements of accrediting bodies. You will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.
Year 1
Semester 1
You’ll choose 5 credits of optional units.
Compulsory units
Applied marketing research
5 credits
Consumer behaviour
5 credits
Contemporary issues in retailing
10 credits
E-commerce and omnichannel marketing
5 credits
Introduction to retailing
10 credits
Optional units
Accounting and finance for managers
5 credits
Entrepreneurial leadership and personal development
5 credits
Fundamentals of entrepreneurship
5 credits
Human resource management
5 credits
Strategy
5 credits
Semester 2
You’ll choose 10 credits of optional units.
Compulsory units
Contemporary issues in retailing
Continued
Introduction to retailing
Continued
Managing retail supply chain relationships
5 credits
Shopper marketing
5 credits
Optional units
Analysing grand challenges in business and society
10 credits
Applied retail analytics
5 credits
Defining your career goals
5 credits
Global marketing
5 credits
Management consulting
5 credits
Sustainable operations management
5 credits
Summer
You’ll have the flexibility to choose one of three options.
Optional units
Dissertation
30 credits
Entrepreneurial retail start-up
30 credits
Summer internship
30 credits
Learning and assessment
You’ll be taught and assessed by a variety of methods and it will vary between units. These methods are designed to promote in-depth learning and understanding of the subject.
Learning
You will experience a variety of teaching methods including:
Specialists from our Careers Service, Academic Skills Centre and Library offer a range of personal development opportunities. There are more options available through the Students’ Union.
Assessment
Learning and teaching
Overall workload
Your overall workload consists of class contact hours, independent learning and assessment activities. The balance of these elements within your overall workload may vary depending on the units you choose.
Contact hours
Timetabled contact hours, which can be made up of lectures, seminars, tutorials and laboratory classes, vary throughout your course and between courses but are typically between 10 and 16 hours a week during the taught semesters.
Additional briefing sessions will be provided to help you prepare for the dissertation/practice track period and as part of the co-curricular offering of live projects. (See below for the co-curricular offering.) You will receive direct guidance from an allocated member of academic staff for your dissertation/practice track activity.
Independent learning
As well as timetabled contact hours, you're expected to undertake independent learning and assessment. Typically, this might be around 25 - 30 hours per week, and include individual research, reading journal articles and books, working on individual and group projects, preparing coursework, presentations, or revising for exams.
Assessment breakdown
You will experience a broad balance between different forms of assessment: individual and group assignments, as well as examinations. The work required may include written submissions, live presentations and recorded videos. Assessment on the course has been designed to support your professional development in important business skills.
The final degree grade is determined by a weighted average of the taught semesters (two thirds) and the dissertation/practice activity (one third).
We can make reasonable adjustments to assessment procedures for students with disabilities. Take a look at our Disability Service’s pages for information.
Recognition of professional qualifications
As well as being recognised as a higher academic qualification, a number of our degrees are also accredited by professional bodies in the United Kingdom. An accredited degree may entitle you to work in a specific profession within the UK, and abroad (where there are reciprocating arrangements with professional bodies in other countries).
The requirements to practise a profession vary from country to country. If you wish to practise your profession outside the United Kingdom, you are advised to confirm that the UK professional qualification you seek is valid in the country in which you are intending to work.
Entry requirements
British qualifications
Type of degree
2:1 or above (or its international equivalent) undergraduate degree. Your degree can be in any discipline.
If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
Canadian qualifications
A Bachelor degree (Honours) or Bachelor degree with a final overall result of at least CGPA 3.0 on a 4-point scale (B or 70%). Please contact us if your institution uses a different grading scale.
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
Cypriot qualifications
A Bachelor degree (Ptychio) with a final overall result of at least 6.5 out of 10.
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
French qualifications
A Grade de licence / Grade de licence professionnelle with a final overall result of at least 13 out of 20.
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
Hong Kongese qualifications
A Bachelor degree (Honours) with a final overall result of Second Class (Division 1) Honours or 3.0 out of 4.0.
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
Japanese qualifications
A Bachelor degree (Gakushi) with a final overall result of at least 3.0 out of 4.0 (B).
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
Portuguese qualifications
A Licenciado with a final overall result of at least 15 out of 20.
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
Saudi Arabian qualifications
A Bachelor degree with a final overall result of at least 3.5 on a 5-point scale or 3.0 on a 4-point scale.
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
IELTS
You will need an International English Language Test System (IELTS) score of
at least 7.0 overall
. Your scores for reading, writing, listening and speakingmust be at least 6.5
.These results must be no more than two years old from the start date of your MSc course.
Read more on the IELTS website.
IELTS alternatives
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
Read more about alternative language tests.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
You may be exempt from our English language requirements.
Combined offers
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
Five-week course
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
Ten-week course
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Find out more about combined offers.
Singaporean qualifications
A strong Bachelor (Honours) degree when studied at Nanyang Technological University (NTU), National University of Singapore (NUS), Singapore Institute of Technology or Singapore University of Social Sciences with a final overall result of at least Second Class (Upper) Honours, or a strong Bachelor degree when studied at Singapore Management University (SMU) or Singapore University of Technology and Design (SUTD). Typically, we require a final overall result of at least Second Class (Upper) Honours, 60% or B, however we ask that you upload a copy of the grading scale used by your institution, along with your transcript, when you submit your application due to the range of grading scales used by different institutions.
Type of degree
Your degree can be in any discipline.
If you studied your undergraduate degree in the UK, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
Work experience
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
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