Accounting and Marketing - BSc (Hons) drafted draft
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Program Overview
This course meets the needs of those wishing to pursue a career in business with an interest in accounting and marketing as specialist areas. The programme allows students to combine two of the principle subject areas from the business arena and to develop the skills and expertise necessary for an aspiring professional career in accounting or marketing. In addition it provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.
The programme seeks to provide the key business knowledge and skills essential for a graduate, seeking a managerial career in general business or a specialist interest in accounting and/or marketing.
The development of relevant employability skills is at the core of the BSc Hons Accounting and Marketing degree and a variety of opportunities exist within the programme, and its modules, to develop such skills. These skills include creative thinking; project management; strategic planning; business start-up; problem-solving; and interpersonal skills, as well as specific accounting and marketing skills.
The Department of Global Business and Enterprise has strong ties with the major professional accountancy and taxation bodies. All accounting staff in the department are members of professional accountancy bodies including:
Associate awards
Diploma in Professional Practice DPP
Diploma in International Academic Studies DIAS
Diploma in Professional Practice International DPPI
Attendance
This course lasts three years without placement or four years if completing a placement year. This is a full-time course where you will normally complete three accounting modules and three marketing modules per year, with class contact time approximately three hours per week, per module. You will be expected to undertake independent study to supplement that contact of around ten hours per week per module. You will have nine to ten class contact hours per week on the Magee campus.
Start dates
Teaching, Learning and Assessment
Teaching and learning methods include lectures, seminars, practical workshops, case studies, problem-solving techniques, team projects, individual research oral presentations, non-book media, visiting lectures with industry practitioners and computer projects. These methods allow students to have a high degree of involvement and participation in learning, equipping participants with concepts, skills and experiences necessary for career and personal development.
Modules are assessed using a variety of methods including individual essays/reports, class tests, case studies, group projects, oral presentations and end of term examinations.
Academic profile
The Department of Global Business and Enterprise has strong ties with the major professional accountancy and taxation bodies including:
All accounting staff in the department are members of professional accountancy bodies with a number of lecturers also having obtained additional qualifications in areas such as taxation and financial services. Many staff have trained and worked in the Big Four professional services firms as well as having experience advising within small and medium sized practices and in industry.
All lecturing staff within the Department of Global Business and Enterprise are Fellows/Senior Fellows of the Higher Education Academy.
The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (20%) or Lecturers (55%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) by Advanced HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures correct for academic year 2021-2022.