International Event Management (with Advanced Practice) - MSc drafted draft
Create a free account to unlock full content!
By registering, you agree to our Privacy Statement and Terms and Conditions.
Program Overview
Course modules include:
Year One
Semester 1
Event Management
This module introduces students to the events industry. The nature and scope of events are investigated together with the event planning process. It will provide students with a sound basis on which to plan, manage and evaluate an event.
Strategic Marketing
The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control.
Managing & Leading People
The significance of leadership in achieving results is well established in research with findings highlighting that leadership behaviour is often responsible for the difference between success and failure in organisations. Management is essentially concerned with getting things done through people by exercising sound leadership. This module examines the key concepts of management and leadership with specific reference to the role of the Line Manager and the need for effective Leadership. Furthermore, it examines the critical role of the HR Function and Line Management when managing people within the international service industries.
Semester 2
Critical Event Studies
This module presents students with an opportunity to critically examine the impact of events and discuss the external factors that event organisers must contend with. It encourages students to look beyond the operational aspects of event management and appreciate the wider environment in which event organisers must plan their event. Through this critical lens students will develop a more balanced understanding of 'event planning' and recognise what is good and bad practice. This in turn will allow them to make better informed decisions as event managers.
Business Sustainability & Innovation
The module examines a range of theoretical and practical issues surrounding business sustainability and innovation. The use of case studies to apply business models develops an understanding of key business concepts including entrepreneurship, innovation, creativity, value creation and value capture. The development of business model use by student teams will immerse students in key methods of innovation and value propositions, which are relevant for contemporary managers as well as aspiring entrepreneurs.
Research Methods
This module will develop, enhance and assess the student's ability to design appropriate research, propose suitable methodologies and evaluate research philosophy, researcher positionality and research ethics. The module is designed to equip students with the technical skills to collect and analyse quantitative and qualitative data, using ICT packages. The module serves as a precursor to the MSc research dissertation.
Year Two
Semester 1
Advanced Practice
Semester 2
Dissertation
The module element will enable students to undertake a Dissertation at postgraduate level, building on knowledge and skills gained through the course, including in particular the Research Methods module.
Attendance
The course starts with a 3 day induction period to introduce you to your new network of students and staff.
All modules are taught in 3 day blocks (usually Wed-Fri 9-5) so you can fit your learning around your lifestyle. Classes are taught both online and at the Belfast campus.
One module is delivered approximately every 4 weeks during each semester (4 semesters in total) with three half day Learning Sets (tutorial learning support) per module to allow you to meet with your tutors and student groups to develop your assessed work.
The calendar of scheduled teaching will be made available to you prior to you starting the course.
You can choose to exit with a PgCert after successful completion of 3 taught modules or alternatively exit with a PgDip after successful completion of 6 taught modules.
You will progress onto this advanced practice pathway on completing the six taught modules prior to the Dissertation.
The MSc IEM (with Advanced Practice pathway) is available in full-time mode only. You will complete the course in 21 months across 5 semesters: this equates to 2 semesters to complete the six taught modules; a summer semester break; 1 semester to complete the Advanced Practice Pathway (either the Internship & Professional Development or Applied Consultancy Project) and 1 semester to complete the Dissertation.
Start dates
Teaching, Learning and Assessment
A range of teaching methods will be employed, including traditional lectures, case studies, business simulation gaming and one-to-one tutor session videos. We also arrange a number of field trips to hospitality and tourism venues and live events where possible. Guest speakers are invited from industry.
There are no formal examinations. Assessment includes written essays, short synopsis, personal reflections and peer reviews, case studies, objective tests, business reports, computer modelling, individual and group presentations.
Academic profile
The University employs over 1,000 suitably qualified and experienced academic staff - 59% have PhDs in their subject field and many have professional body recognition.
Courses are taught by staff who are Professors (25%), Readers, Senior Lecturers (20%) or Lecturers (55%).
We require most academic staff to be qualified to teach in higher education: 82% hold either Postgraduate Certificates in Higher Education Practice or higher. Most academic staff (81%) are accredited fellows of the Higher Education Academy (HEA) by Advanced HE - the university sector professional body for teaching and learning. Many academic and technical staff hold other professional body designations related to their subject or scholarly practice.
The profiles of many academic staff can be found on the University’s departmental websites and give a detailed insight into the range of staffing and expertise. The precise staffing for a course will depend on the department(s) involved and the availability and management of staff. This is subject to change annually and is confirmed in the timetable issued at the start of the course.
Occasionally, teaching may be supplemented by suitably qualified part-time staff (usually qualified researchers) and specialist guest lecturers. In these cases, all staff are inducted, mostly through our staff development programme ‘First Steps to Teaching’. In some cases, usually for provision in one of our out-centres, Recognised University Teachers are involved, supported by the University in suitable professional development for teaching.
Figures correct for academic year 2021-2022.