Program Overview

MSc Tourism Marketing Management

The MSc Tourism Marketing Management is a postgraduate taught program offered by the University of Strathclyde's Department of Marketing. This program is designed for graduates who want to pursue a managerial career in tourism marketing.

Key Facts

• Start date: September
• Accreditation: ACSB, EQUIS & AMBA
• Study mode and duration: 12 months full-time

Why this Course?

Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research, and sustainability, alongside more focused study relating to destinations, services, and tourism resources.

About the Department

MSc Tourism Marketing Management is a specialized course delivered by Strathclyde Business School’s Department of Marketing, one of the first Marketing Departments established in the UK. With established expertise and industry engagement in Tourism, MSc Tourism Marketing Management students benefit from the Department’s fifty years of internationally leading research, innovation, and impact, and global engagement that deliver a distinct University experience.

Accreditations & Affiliations

The Department of Marketing has an international reputation for high-quality teaching and research. Many of our staff act as advisors to private and public organizations and are active across a range of knowledge exchange initiatives, many with a specific focus on tourism.

Course Content

All MSc Tourism Marketing Management students undertake the following classes:

• Strategic Marketing Management
• Consumer Behaviour
• Marketing Research in a Digital Age
• Brand Management & Strategy
• Social Responsibility & Sustainability
• Destination Marketing Management
• Managing Tourism Resources
• International Services Marketing
• Key skills

As well as core classes, Marketing Tourism Marketing Management students can take one additional elective class. The list of electives varies from year to year to align with contemporary issues and class sizes, but it is anticipated that the following, or similar, will be offered:

• Artificial Intelligence in Marketing
• B2B Key Account Management
• Contemporary Consumers
• Export Marketing
• Integrated Marketing Communications
• International Culture & Heritage Marketing
• Retail Marketing Management

Learning & Teaching

The Department of Marketing adopts a research-led teaching approach designed to facilitate integration of the theoretical and practical aspects of the program. All classes require a high level of student engagement and interaction between students is encouraged.

Assessment

Assessment varies between classes. Methods used are informed by SCQF (Scottish Credit and Qualifications Framework) and FQHEIS (Framework for Qualifications of Higher Education Institutions in Scotland) Descriptors for master's degrees.

Entry Requirements

• Academic requirements: Minimum second-class Honours degree, or overseas equivalent, in any subject.
• English language requirements: Students whose first language is not English must have a minimum of 6.5 IELTS score, with no individual score lower than 5.5.

Fees & Funding

• Scotland: £16,800
• England, Wales & Northern Ireland: £16,800
• Republic of Ireland: If you are an Irish citizen and have been ordinary resident in the Republic of Ireland for the three years prior to the relevant date, and will be coming to Scotland for Educational purposes only, you will meet the criteria of England, Wales & Northern Ireland fee status.
• International: £31,100

Careers

As an MSc Tourism Marketing Management student, you'll have access to a dedicated careers specialist, employability seminars, interview support, and CV compilation. The Department works closely with the University Careers Service to ensure the program is taught with an employer’s perspective in mind. Tourism Marketing Management classes adopt a skills-based learning approach intended to provide you with the knowledge and skills demanded by leading organizations worldwide.