BA (Hons) Promotional Media: PR, Advertising and Branding

Program Overview

Goldsmiths' BA (Hons) Promotional Media program offers a comprehensive understanding of advertising, branding, and PR in the digital age. Through hands-on projects, industry collaborations, and a focus on inclusivity, students develop skills for careers in the media and communications industry. Ranked 11th globally, the program provides access to state-of-the-art facilities and a vibrant London location.

Program Outline

Degree Overview:

• The BA (Hons) Promotional Media: PR, Advertising and Branding program is offered by Goldsmiths, University of London.
• It is a full-time program with a duration of 3 years.
• The program provides students with a theoretical and practical understanding of the media landscape, including advertising, branding, and PR.
• Students will explore the relationship between new technology, consumer culture, and promotional practices in a changing media landscape.
• The program is interdisciplinary and covers the cultural, sociological, economic, and political impact of promotional activity.
• Students will have the opportunity to complete a work placement and develop skills for their future careers.
• The program is taught in small groups by industry experts and features guest lectures from renowned professionals.
• Students will benefit from studying in London, a global media hub, and will have the opportunity to visit media organizations.

Outline:

Year 1:

• Students will produce a written portfolio, design their own website, and learn about promotional media and marketing theory.
• Compulsory modules:
• Introduction to Promotional Media: Histories, Contexts, Theories
• Introduction to Marketing
• Writing For The Media
• Media Arts
• Culture and Cultural Studies
• Web Design

Year 2:

• Students will work on live promotional briefs and develop visual storytelling skills.
• Compulsory modules:
• The Promotional Industries: Convergence and The Digital
• Visual Storytelling
• Understanding Advertising
• Creative Collaborations
• Option modules:
• The Goldsmiths Elective
• Goldsmiths' Social Change Module
• Future of Media Work
• Television and After
• Media, Memory and Conflict
• Culture, Society and the Individual
• Moving Image Spectatorship
• Psychology, Subjectivity and Power
• Media, Modernity and Social Thought
• News and Power in a Globalised Context
• Journalism and Society

Year 3:

• Students will undertake work experience and develop their own promotional campaign.
• Compulsory modules:
• Visualising and Analysing Data
• Work Placement (Media)
• Final Project
• Option modules:
• Structure of Contemporary Political Communications
• Race, Empire and Nation
• Music as Communication and Creative Practice
• Strategies of World Cinema
• Contemporary Feminist Media Cultures
• Digital Audiovisual Media: New Aesthetics and Practices
• Theorising Celebrity
• Political Economy of the Media
• Embodiment and Experience
• Promotional Culture
• Politics of the Audiovisual
• Social Media in Everyday Life: A global perspective
• Mediating Violence: Feminist, Queer, Decolonial Perspectives
• Virtual and immersive media experience
• Race and Technology
• Photo-journalism
• Arts and Fashion Journalism
• Podcasting
• Tutored Personal Research

Assessment:

• Students will be assessed through a variety of methods, including coursework assignments, presentations, and projects.
• Specific assessment methods will vary depending on the chosen modules.

Teaching:

• The program is taught through a combination of lectures, seminars, and workshops.
• Students are expected to engage in a significant amount of independent study.

Careers:

• Graduates of the program can pursue careers in a variety of fields, including advertising, branding, PR, marketing, and communications.
• The program's industry links and work placement opportunities will help students develop the skills and experience needed for their chosen career path.

Other:

• The program is ranked 11th in the world by the QS World University Rankings by Subject (2023).
• Students will have access to the department's specialist facilities and equipment, including recording studios, editing suites, and a green screen studio.
• Goldsmiths is located in the heart of London, providing students with access to a wide range of cultural and social activities.

Annual tuition fees: Home - full-time: £9250 International - full-time: £20840