BSc (Hons) Economics with Marketing

Program Overview

Goldsmiths' BSc (Hons) Economics with Marketing combines rigorous economic theory with advanced marketing insights, equipping students with a unique skillset for diverse career options in both fields. The program emphasizes a pluralistic and interdisciplinary approach, providing students with a comprehensive understanding of real-world challenges. With access to leading industry professionals in London's financial hub and optional European experiences, this program prepares students for success in a globalized economy.

Program Outline

BSc (Hons) Economics with Marketing at Goldsmiths

Degree Overview:

Unique combination:

This program blends rigorous economic theory and applications with advanced marketing insights and techniques.

Pluralist & Interdisciplinary:

Goldsmiths' economics teaching adopts a pluralistic and interdisciplinary approach, equipping you with diverse tools to tackle real-world challenges.

Cutting-edge Marketing:

Marketing instruction draws on psychology, sociology, and management, keeping you at the forefront of modern marketing practices.

London Advantage:

Benefit from access to leading business leaders, economists, and policy practitioners in the UK's financial hub.

Career Flexibility:

This degree prepares you for diverse career options in both traditional economics and dynamic marketing fields, especially those seeking quantitative skills.

Optional European Experience:

Through the Turing Scheme, spend half of your third year at a European university, enriching your cultural and academic perspectives.

Outline:

Year 1:

• Introductory Economics
• Mathematics for Economics and Business
• Introduction to Marketing
• Marketing Management
• Identity, Agency & Environment modules

Year 2:

• Intermediate Microeconomics and Macroeconomics
• Quantitative Economics and Applied Quantitative Economics
• Consumer Behaviour and Product Innovation & Management
• Choose between History of Economic Ideas or Economic History
• 15-credit optional module from Management Studies (Accounting & Finance, Development Economics, etc.)

Year 3:

• International Economics and Public Economics
• Consumer Culture and Behavioural Economics
• 60 credits of optional modules (30 marketing-themed, 30 general economics/management)

Examples of Optional Modules:

• Marketing Strategy & Digital Marketing
• Leadership & Talent Management & International Business
• Innovation Case Studies & Project Management
• Material Culture & Social Media/Crowdsourcing/Citizen Sensing
• Psychology of Marketing & Advertising & Technology & Marketing
• Marketing Analytics

Assessment:

This program uses diverse assessment methods depending on chosen modules. These include:

• Coursework
• Examinations
• Group work
• Projects

Teaching:

This program offers:

• Scheduled learning (lectures, seminars, computer labs)
• Significant independent study (readings, discussion preparation, essays, projects)

Additional Features:

• Small group learning environment
• Personal tutors assigned for three years of your degree

Careers:

This program prepares you for various roles such as:

• Economic analyst / journalist
• Account manager / data analyst
• Market researcher / economist
• Marketing analyst / strategist
• Brand manager / media planning specialist
• Marketing manager / advertising & promotion manager
• Sales manager / auditor
Goldsmiths supports your career development with:
• Dedicated Head of Careers and Employability
• "My Career Strategy" module
• Practical workshops & sessions (CV, time management, transferable skills)
• Summer placement opportunities
• IMS Career Mentorship Scheme
• Careers Clubs & Societies (Networking/Development)

Other:

• Goldsmiths is proud to be associated with the Goldsmiths' Library of Economic Literature, a major collection within Senate House Library.

Summary:

Goldsmiths' BSc (Hons) Economics with Marketing provides a unique learning experience, blending rigorous economics with modern marketing practices. Through diverse teaching, assessment, and career support, the program prepares you for success in a variety of exciting fields.

Annual tuition fees These are the UG fees for students starting their programme in the 2024/2025 academic year. Home - full-time: £9250 International - full-time: £19640 It’s not currently possible for international students to study part-time if you require a Student Visa, however this is currently being reviewed and will be confirmed in the new year.