Students
Tuition Fee
Not Available
Per year
Start Date
Not Available
Medium of studying
On campus
Duration
Not Available
Details
Program Details
Degree
Diploma
Major
Carpentry | Construction Management | Apparel Design | Bookbinding | Biomedical Sciences
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Intakes
Program start dateApplication deadline
2023-09-01-
About Program

Program Overview


Course Overview

The HND in Business (Marketing) is designed to provide and prepare students adequately for a wide range of marketing careers.

The HND in Business (Marketing) Course provides an overview of the marketing function. It considers the purchase decision-making process and the variables and situations influencing buyer behaviour. Topics covered include marketing research; promotional activities in response to a target audience; applying and evaluating analytical tools to create a marketing plan; sales planning and operations; and the different stages of the sales process.

The Diploma will enable students to acquire skills to enter junior /trainee roles in private and public organisations, where there are work opportunities in both in-house departments and specialist marketing agencies.





Why study this course?

  • This qualification is aimed at students who would like to gain a sound understanding of business and marketing essentials in general.
  • This course is suitable for a wide range of candidates including: school leavers, mature students returning to education (with related work experience), individuals in employment who wish to improve their career prospects and individuals who wish to start their own business.
  • The course is ideal for those who would like to gain the first two years of a Marketing Degree, and then move onto a 1 year top-up at University to gain a full undergraduate degree.
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