Program Overview

Overview

Fashion is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise in fashion brand development and communication to succeed in this exciting and dynamic industry.

The programme explores the key aspects of international fashion branding through both traditional and digital practices. You will gain a thorough understanding of areas such as brand management and marketing, fashion brand development and promotion, fashion buying and visual merchandising in retail, and sustainable fashion. In year 4, you will gain a strategic view of the fashion industry, with a focus on internationalisation strategy within the context of communication and branding.

We will support you as you discover and develop your digital skills in an increasingly popular and important part of fashion brand development in the industry, with fashion creation software such as Adobe Creative Suite and Lectra. This provides you with relevant industry skills and allows you to develop a portfolio of creative work across all four years of study.

We work hard to organise guest lectures from fashion practitioners and industry leaders to talk to students, giving you an invaluable insight into the connection between theory and practice. We have strong links with a wide range of major fashion companies, including Cruise, USC, House of Fraser, Reiss, John Lewis, Schuh, Johnstones of Elgin, Eleganza Sposa, Strathberry, M&Co, 18 Montrose, Next, GANT and Cortefiel.

Business and management studies research

Two-thirds of GCU research impact for business and management studies courses was rated as outstanding or very considerable (Research Excellence Framework 2021.)

Find out more.