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Marketing MSc, PG Dip, PG Cert (online) drafted draft

King's College London
London , United Kingdom
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Medium of studying
Fully Online
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Details
Program Details
Degree
Masters
Major
Apparel Design
Area of study
Business and Administration
Education type
Fully Online
Timing
Full time
Course Language
English
About Program

Program Overview

Enrolments for September and beyond are no longer being accepted for this programme. Spaces are available for June with an application deadline of 6 June 2023. For more information about this course, please complete the form below, or direct apply by the deadline of 6 June.

Key information

Delivery mode: Online Study mode: Distance Learning by eLearning Duration: MSc: minimum two years, maximum six years PG Dip: minimum 16 months, maximum four years PG Cert: minimum eight months, maximum three years Credit value (UK/ECTS equivalent): 60/120/180 Application status:

Open

Application deadlines: 6 June 2023

Apply

Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area. The course is developed by King’s Business School, a UK top 10 centre for business and management studies. Learning online with King’s allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments. As one of the only organisational functions that is directly responsible for generating revenue, marketing can drive growth and keep organisations ‘alive’. If you have an interest in this core business function, our Marketing MSc, Postgraduate Diploma, Postgraduate Certificate with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation. For further information please email us on or call +44 20 7848 7860

Key benefits

  • The Marketing MSc/PG Dip/PG Cert from King’s Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public.
  • This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management.
  • You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management, Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.

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