International Business with Marketing MSc
| Program start date | Application deadline |
| 2023-09-01 | - |
Program Overview
About the course
Reasons to study
This course places emphasis on a market-oriented, customer driven approach to planning and implementing marketing strategies. You’ll develop knowledge and skills to undertake strategic analysis of markets, and create, adapt and implement strategy.
You’ll have the opportunity to gain a critical understanding of the rapidly changing and dynamic international business environment, and the skills needed to analyse the strategies and operations of multinational enterprises l. This programme will provide the opportunity for you to study a wide range of topics in international business, from both a theoretical and practical perspective.
The course is designed to enable you to tailor it to your own personal and career interests, with a number of option modules available.
Program Outline
Course detail
You'll study the following modules:
The Context of International Business
This module is designed to develop knowledge and understanding of the major issues that businesses are confronted with when operating in international markets. Given the complex and inter-related nature of the international business environment, it is important for you to understand, for example, how the social, economic, political, legal and financial factors have influenced, and continue to influence international business. You can also develop your intellectual capacities by applying the international business theory and techniques to complex business scenarios. In addition, you will have the opportunity to explore the ethical issues in international business.
The Strategy of International Business
This module introduces you to the analytical frameworks, models and techniques commonly used in international business for the analysis, formulation and implementation of strategies. It provides you the opportunity to develop analysis competencies at an international and strategic level. This includes developing an understanding of the various levels of strategy and the different strategic options available for businesses to choose from. Also, this module helps you understand the nature of the organisation in international business and the significance of the Multinational Enterprise.
The Global Professional
In today’s highly mobile and interconnected world of business, you will undoubtedly find yourself working with culturally diverse teams, partnerships and customer bases. It is therefore essential that you are able to offer future employers, colleagues and other stakeholders an adaptable interculturally aware and responsive approach. In the light of that, this module fosters transferable skills fundamental to global employability. Your professional and personal development will be guided through the application of the eight CIPD Behaviours, University of Huddersfield’s target Graduate Attributes, and key Intercultural Effectiveness skills and mindsets. As you develop professionally through your subject studies you will increase consciousness of your individual cultural make-up and the impact of this on behaviour, relationships and worldview in order to navigate beyond the borders of your own culture. You will develop a conscious approach to effective global practice, responding positively to difference, and constructing strategies to deal with intercultural workplace encounters.
Strategic Marketing Management
The business world has become increasingly unpredictable and liable to change rapidly, meaning that companies are having to grasp the changes and adapt efficiently and effectively in order to better connect with the market. As a marketing professional, you will be the forefront of a company in gathering market intelligence and facilitating a market-driven propositions. This module emphasises a market-oriented, customer driven approach to planning and implementing marketing strategies that help achieve organisational goals. You'll have the opportunity to develop knowledge and skills to undertake strategic analysis of any given markets, and create, adapt and implement marketing strategies.
Option modules may include (choose 1)
Intelligent Business Information Systems
This module will review the principles and applications of information systems and business intelligence in different types of businesses and organisations. The role of information systems and business intelligence in modern operations and supply chains will be reviewed and discussed. The most recent advances in technology, their applications and implications in managing businesses will be discussed. Different types of information and enterprise systems and software will be reviewed and discussed in this module. Issues to be considered in the implementation and use of these packages will be highlighted.
Managing Sustainable Challenges
Businesses around the globe are becoming more aware of their role in helping to build a more sustainable future. Consequently, this module will aim to provide you with an integrative understanding of the role of business in overcoming the challenges of sustainability. Utilising both theory and practice-based frameworks related to business responsibility, corporate sustainability and sustainable development, you will have the opportunity to identify, and assess the challenges associated with the responsibilities of business. You will also be introduced to the United Nations Sustainable Development Goals (SDGs), with a view towards examining how businesses could collaborate to achieve these.
Managing Employee Relations
This module will provide a comprehensive understanding of employment relations perspectives and debates, focusing not just on the theoretical, practical and legislative aspects of this constantly evolving subject area but also to manage employment relations strategies and their outcomes on organisational climate, employees and management. Through critical application of activities, knowledge and behavioural competencies learners this module aims to equip you to strategically manage employment relations practices across broad organisational settings e.g. non-union and union environments, to enable the effective management of the employment relationship.
Emotional Intelligence for the Effective Leader
EQ (emotional intelligence) is considered to be the ‘soft’ skill which the sharpest leaders use. This module encourages you to enhance your effectiveness in areas of EQ such as self-awareness, self management, mindset, integrity, maturity, empathy, inter- and intrapersonal intelligences, and physical context. All of this is contextualised within a framework for developing effective relationship management in team work and leadership.
Management Accounting
This module aims to provide you with an understanding of key management accounting issues and applied methodologies in contemporary business practice, focusing on the role of management accounting in providing information for operational and strategic decision-making, planning, control and performance management. You will have the opportunity to examine the blend of cost analysis and managerial judgment required to make sound economic decisions and covers topics in cost management, budgetary control, and short and longer term financial decision making, particularly in the manufacturing sector.
Final Project
An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).
Research Route
Research Methods
This module aims to provide you with foundation concepts of research methods to prepare you to conduct your own research. It will introduce you to different types of research approaches available to researchers, how to formulate good research questions, how to review academic literature in the research process, how to select the appropriate data collection techniques, how to carry out the data analysis and write-up. The module should provide a solid basis for you to develop your skills further in your own research project.
Individual Research Project
The Individual Research Project provides an opportunity to pursue your own interests and engage more deeply with your subject by completing an in-depth piece of research work using relevant research methods. Working autonomously, but under the guidance of a supervisor, you will make choices about the most appropriate methods and then conduct your own research project. Through the Individual Research Project, you will have the opportunity to greatly enhance your own knowledge and skills. The research will be presented in written format using academic conventions recognised in your field.
Consultancy Route
Consultancy Skills
This module prepares you for the Group Consultancy Project. It introduces the theory underpinning the process of consultancy in organisations. The module will analyse various models of consultancy and you will be given an opportunity to explore different stages in the consultancy cycle including: the purpose of consultancy in business context, project scoping and contracting, information gathering, analysis and report, action planning, implementation, review and exiting.
Group Consultancy Project
The Group Consultancy Project provides you with the opportunity to engage in a ‘real world’ live client brief. You will work in small teams and will be expected to engage in the process of scoping the project with the business client, undertake the necessary information gathering, analysing the information and make recommendations to the client. As part of this module, you will also need to evaluate how principles of ethics, sustainability and responsibility influence your professional decision making.
New Venture Creation
Launch a venture
The module provides you with the opportunity to take the practical steps to initiate a new venture or facilitate growth and innovation in an existing venture. The focus is on developing an understanding of business practicalities through action, reflection and case study. The module encourages you to acquire the knowledge, skills and attitudes for practice, recognising that you may be at different stages and working on different issues at the same time. Supervision and action learning sets provide flexible support to enable self directed learning to facilitate start up and business development initiatives with existing businesses.
New Venture Creation
The module will encourage you to develop your entrepreneurial mind-set, and help you understand the challenges and opportunities of starting and running a new venture. Your entrepreneurial skills and abilities will be guided through the application of different entrepreneurial tools and techniques – as well as practical exercises - that should enable you to assess your own entrepreneurial readiness, while preparing for the risky, uncertain and challenging environment of creating new ventures.
Teaching excellence
-
Triple proof of teaching excellence: our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2022). So, you’ll learn from some of the best, helping you to be the best.
-
We are joint first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 20 since 2008 (2022 data).
-
We won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).
Additional information
Exposure to various activities at the University of Huddersfield will enrich your knowledge and skills. An intensive induction pre-course workshop, which will be held in September and January, provides you with an in-depth insight into your course; helps promote an interactive environment between fellow students and meet with your tutors.
Tutors are experts in their field and with many having practical experience in industry and the professions which helps combine your academic knowledge with practical application. Many aspects of teaching and assessment are grounded in real life situations.