Program Overview

About the course

Reasons to study

If you’re creative and you’d like to explore how your ideas could have real impact in the world, our Product Design BA/BSc(Hons) courses give you the chance to develop the skills to become an enterprising professional designer. So much goes into the creation of an innovative product: identifying new product opportunities defined through applied research, ideation and initial sketching, hands-on physical model making, prototyping, digital visualisation and animation, and final details such as manufacturing and commercialisation.

While you’re working on the practical side, we’ll also encourage you to:

We believe design can create a better future through world-leading products that not only change lives but break new ground, build businesses, jobs, and help the world become a better place. Whether you’re designing solutions physically or digitally, in sketch form or 3D, we’ll focus on end results that are capable of being mass-produced.

In Year 1 of the course, all students follow a common pathway. At the end of this Year 1, students then decide on which pathway they want to follow - either the BA(Hons) or the BSc(Hons). So far both pathways have always been offered. However, if too few choose either route at this point, the University reserves the right to deliver only the larger of the two options.