Program Overview

Business Analytics is about converting business data into valuable information through the use of statistical techniques and advanced software. It provides a set of analytical methods for solving problems and aiding decision-making, particularly in the context of large quantities of data. Combining such analysis with intuition can provide insights to businesses and public sector organisations and help them achieve their objectives.

By developing and applying models and concepts, you can explore management issues and solve managerial problems. Many different organisations use the principles and practice of analytics.

In this course, you’ll acquire the data skills to extract, analyse, organise and present data to guide successful business decision-making.

Subjects covered include statistics, OO programming, management, marketing, database systems, algorithms & data structures, project management, big-data concepts, intelligent systems, business decision-making, business intelligence, software development for data acquisition, and strategic information systems.

You’ll be encouraged to participate in a work placement in Year 3.

Study Abroad Opportunities

In Year 3, you will have the option to study abroad for one semester in a partner University.

Work Placement

Work placement is an integral part of the course. All students are encouraged to participate in a work placement in Year 3 of the course.