Master of Science in Advertising and Creativity drafted draft

Program Overview

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The newly designed MSc in Advertising and Creativity is a full-time programme with flexible pathways, designed to deliver the best practice-focused and research informed experience for our students. Graduates of the course will have the skills, knowledge and attributes required for innovation, creativity, and practical problem solving.

The MSc in Advertising and Creativity is aimed at business and non-business graduates aspiring to a career in the advertising, communications and related creative industries.

Why Study Advertising and Creativity at TU Dublin?

Learn the Tools of the Trade- Students gain a deep understanding of emerging technologies, strategy, creativity, and leadership.

Be in High Demand - TU Dublin Advertising and Creativity Graduates are highly skilled, work-ready and in high demand in the creative industries.

Enjoy Diverse Work Opportunities - TU Dublin’s Advertising and Creativity graduates can take their skills to any location or industry, with graduates working for leading creative companies in Ireland and internationally.

Be Close to Industry - In addition to work placement, students participate in corporate visits, hear from industry speakers and are involved in real life company projects- leaving our graduates work ready.

Increase your Learning and Performance Capabilities - it is proven that smaller class sizes result in more individual attention, increased participation and better communication between student and lecturer.

Enjoy City Life - a mere two minute walk from St. Stephens Green, the Luas and all main bus routes, TU Dublin City Campus at Aungier Street is truly in the heart of Dublin city.

Program Outline

Overview

Participants on this programme are empowered to determine their own learning pathway, with flexibility to choose their electives modules and capstone project. This enables our learners to experience their education through diverse and innovative modes of engagement and take charge of their own learning journey. Our participants also share modules with the MSc Digital and Content Marketing students, facilitating community building, networking and collaboration opportunities.

This course is delivered over three semesters. Semesters One and Two are taught but with a strong emphasis on self-directed learning and in particular require engagement with both the seminal and current Marketing Communications and Advertising literature. Semester Three is a combination of self-directed research, authentic assessment, and portfolio preparation.

The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both TU Dublin academic staff and key industry practitioners.

Download MSc in Advertising and Creativity overview

Semester One

The first semester runs for 12 weeks, where students take five core modules choosing between Business Research Methods or the Portfolio Pathway module depending on whether they are completing a Dissertation or a Creative Portfolio as their Capstone Project. Two elective modules are also taken in this semester, where learners are invited to choose from User Experience Design; Copy and Content; Digital Analytics; Media Planning; and Sustainability Leadership.

Semester Two

Modules in the second semester are delivered in a 9-week block. Students take three core modules, and choose three elective modules, ranging from Art Direction; Copywriting; Production; Client Leadership; and Behavioural Economics.

At the end of semester two, students have the opportunity to apply their personal and professional skills during placement in a creative agency or organization for a two-week period.

Semester Three

When students return from their internship, semester three begins with the SHOWCASE project. This involves the students working on a brief from a live company, culminating in a pitch to the organisation. The event attracts a wide audience of industry practitioners.

The final element of the programme is the capstone project. Students are empowered to choose the format of their final project by completing either a Dissertation or a Creative Portfolio.

The Dissertation offers learners the chance to concentrate on and specialise in a subject discipline and/or sectoral field of advertising, which may be of interest to the student, and which may subsequently become a focus of career aspirations.

The Creative Portfolio requires students to engage with and develop a commercially focused creative portfolio, to underpin it with consistent and documented creative practice and to promote their creative work. It offers the chance to concentrate on and create a creative portfolio which is a pre-requisite for any aspiring creative practitioner.

There is a demand for graduates of this course as they are equipped to work in creative, connected, collaborative advertising and communications practice and related industries. Some of the opportunities available are roles in client leadership, copy and content writing, art direction, strategic planning, and media planning.

Account Manager

Strategic Planner

Marketing Executive

Account Director

Creative Technologist

Client Leadership Manager

Art Director

Designer

Social Media Manager

Junior Planner

Media Planner

Communications Executive

Digital Producer

Business Manager

Project Manager

Copy and Content writer

Copywriter

Project Lead

Applications are now open:

FULL TIME EU SEPTEMBER START

FULL TIME NON-EU SEPTEMBER START