Program Overview

The MSc Marketing and Digital Analytics program at Queen Mary University of London equips students with the skills and knowledge to thrive in the dynamic field of digital marketing. The program explores the intersection of marketing and the online world, focusing on building a strong foundation in data analytics, customer insights, and strategic marketing decision-making. Graduates are well-prepared for a wide range of career opportunities in digital marketing, including roles in digital marketing agencies, consulting firms, and start-ups.