| Program start date | Application deadline |
| 2023-10-02 | - |
| 2024-01-08 | - |
Program Overview
Overview
Co-developed by Keith Harris, the manager of Stevie Wonder and taught by lecturers who have delivered TED X talks and worked with all the biggest entities within the music industry such as MTV, Virgin (EMI), Mercury Records (Universal) and Sony Music. You’ll be taught everything you need to know to kick start a successful career within the industry and complete the course by organising a live event at a London venue. By studying this course you’ll open doors to a vast array of career opportunities and professions including A&R manager, artist manager, record label manager, venue promoter, branding manager, event programmer, music distributor, music publisher, booking agent, tour manager and many more!
You will learn: Music Industry, Marketing & Branding, Music Entrepreneur.
Point Blank classes are small to ensure you receive ample 1-2-1 time with your lecturers. We pride ourselves on our student eco system of budding artists, managers, producers and singers, all operating in Shoreditch, a global hub of London music venues and bars.
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Program Outline
Modules
TERM 1
1.
Music Industry
This module aims to provide an overview of the music industry: what are the different components and how do they operate and interlink?
You will develop an awareness of different revenue sources, analysing areas including record labels, publishing, independent artists, digital distribution, and the varied ways that money flows through the industry. The importance and value of copyright will be explored, along with different music industry deals and agreements.
The knowledge, skills, and understanding developed in this module will provide you with the foundation for a successful and sustainable career within the music industry.
TERM 2
2.
Marketing & Branding
For anyone wanting to establish a career in the music industry, a knowledge of marketing and branding is essential.
Branding is important for creating a memorable impression and distinguishing from others. You will explore various artist, business, and personal brands and analyse them to discover the various elements and approaches that make them successful, or unsuccessful. You will develop and apply practical skills to establish your own brand, ready for launch within the music industry.
What’s the key to growing and maintaining a career in the music industry?
You will discover and experiment with different marketing theories, strategies, and tactics and examine how effectively these can be used within the music industry. You will have the opportunity to take previously introduced branding approaches and apply these towards artist branding within a marketing context. Outside of the music industry these are valuable skills that can be applied across a range of careers.
This module is designed to enable you to develop your own brand and develop the knowledge and skills required to grow this brand within the music industry.
TERM 3
3.
Music Entrepreneur
As you come towards the end of the programme, this module will provide an opportunity for you to synthesise many of the concepts developed across the course and put them into practice.
Throughout this module, you will work on the development of a self-directed plan – this can be a release plan for your music, a marketing strategy, a business plan or a career plan, potentially linking with the Professional Portfolio modules.
You will develop a range of soft and functional skills such as communication, teamwork, research, feedback, financial, planning and more. The module should inspire you to develop innovative and entrepreneurial plans and should equip you with the tools and knowledge necessary to further develop professionally. It will prepare you for a working environment, allowing you to plan your next steps and present career opportunities.
Career Opportunities