Program Overview
How do today's marketers communicate to global audiences and respect diverse cultural sensitivities? Is it possible for managers to deliver a profitable strategy that is also ethical and sustainable?
Our MMan Marketing and Management offers you an integrated Bachelors and Masters degree, allowing you to progress seamlessly from your undergraduate to postgraduate studies within a single course.
This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management.
At
Essex Business School
, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.
We look beyond the marketing mix to develop your practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.
You explore subjects such as:
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digital marketing and social media
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marketing management
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consumer behaviour
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brand management
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business strategy
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organisational behaviour
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marketing and communication theories
The first year focuses on the marketing and management area of your degree and introduces you to the main functional areas of business, including accounting, finance, and HR. This gives you flexibility to work in any area of business after graduation.
In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as you prefer. This will give you the chance to further develop vital employment skills in the areas of research, time management and critical thinking, as well as offering you the opportunity to explore what interests you.
Essex Business School is committed to ethical and sustainable business and we are a signatory of the
UN Principles for Responsible Management Education (PRME)
. By studying with us, you gain more than the foundations for a successful career in marketing management, you are part of a movement that seeks to make organisations better places to do business.
MMan Marketing and Management can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.
Taster Session
Find out more about our teaching style at Essex Business School, watch Dr James Fowler's Management taster session:
Professional accreditation
Accredited by the Association of Chartered Certified Accountants (ACCA) for the purpose of exemptions from some professional examinations.
This course is accredited by The Chartered Institute of Marketing (CIM).
This accreditation means that you will be able to gain industry-recognised qualifications at an accelerated pace once you graduate. You'll earn exemptions during your studies on this programme to reduce the number of assessments you must take to gain a CIM qualification.
The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with a global membership base made up of studying and professional members and Chartered Marketers.
Why we're great.
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This course offers you an integrated Bachelors and Masters degree, allowing you to progress seamlessly from your undergraduate to postgraduate studies
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We are ranked in the Top 150 for Business and Economics in THE World University Rankings by Subject 2023.
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We embed transferable employability skills in analysis, critical thinking, presentation and communication across all modules.
Study abroad
The five-year version of this course enables you to study abroad during your fourth year. In all other areas, this version of the course remains identical to the standard four-year variant.
You can
study abroad
with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.
Placement year
A placement year provides an alternative option, enabling you to develop your practical business skills by working for external professional organisation. During your time away from study, you can build key industry contacts that will be invaluable as you progress in your career.
The
Student Development Team
can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your own role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.
Our expert staff
You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.
Our
staff
specialise in areas including:
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Business ethics
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Cultural production
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Corporate marketing and corporate communication
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Social media influencers
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Sustainable marketing and consumer behaviour
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Technology and innovation
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Gender and LGBT inequality in the workplace
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Digital innovation
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Technology in customer engagement and experience
Drawing on his industry experience
Dr Erik Jacobi
, Lecturer in Management and Marketing, applies his research in areas such as market research and consumer insights in strategy development, brand activism and consumer resistance, and neuromarketing, to directly inform your studies in marketing and business management.
In collaboration with our Innovation Centre, he advises start-ups and SMEs develop their brand identities and marketing strategies.
Specialist facilities
MMan Marketing and Management is based at our
Colchester Campus
.
In our landmark Essex Business School building - the first zero carbon business school in the UK - you’ll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.
Our building provides you with superb
facilities
.
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a state-of-the-art trading floor with Bloomberg Financial Market Labs, where you’ll benefit from hands-on experience of using live business data
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modern lecture theatres with ‘listen again’ recording to aid your study
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study pods and innovation booths for group working
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networking opportunities with visiting businesses
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a café and adjacent foyer to enjoy on-site fresh food and drink
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study skills
workshops and advice
Our business school is located on the University’s
Knowledge Gateway
, featuring the Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.
The
Students’ Union Creative Studios
, based in the Silberrad Student Centre, are home to a collection of state of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop,; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.
Your future
The dual disciplines of management and marketing are highly sought after by many graduate employers, therefore, we embed a series of core and specific skills into our undergraduate curriculum for MMan Marketing and Management to ensure that our graduates are suited to careers in marketing, management and leadership roles.
All of our taught modules embed elements of our
skills map
which emulate the skills which are required by employers of business and marketing graduates, these generally include:
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Academic and cognitive skills
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Research skills
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Technology skills
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Communication skills
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Data analysis skills
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Soft skills
We embed a
structured approach to student development and skills support
throughout the curriculum and through additional support from the
Essex Business School Learning Team
.
Our students have gone on to become business analysts, marketing managers, account managers and management trainees, with
recent graduate destinations
including:
-
Brand Manager at
Ringnes AS, part of the Carlsberg Group
– the largest Norwegian brewer
-
Relationship Manager at
Footprint Digital
– a fast-growing digital marketing agency
-
Buyer at the
John Lewis Partnership
– the high-end department chain store
-
Affiliate Marketing Analyst at
KidStart
– a save as you shop app for parents and children
-
Head of Analytics, Insight and Reporting at
Commercial Risk Solutions, RSA
- global insurance and risk management experts
Our
marketing
and
management
graduates enjoy successful careers in their fields.
Additional to the skills development offered by Essex Business School, MMan Marketing and Management students can also take advantage of the
University of Essex Careers Service
which focuses in particular on supporting the development of
undergraduate employability
, including: careers fairs, career mentoring, skills development, careers advice and guidance, placement year support, job opportunities, start-up support and more.
Program Outline
Course structure
This course allows you to specialise in the areas of both business management and marketing, as well as providing a more broad overview of other important topics.
In the first year our current students cover the fundamentals that every business manager needs to know and be introduced to the specialisation of marketing. However, we are planning some changes to our first year and we’ll be tailoring it more closely to your chosen course.
In your second, third and final year your compulsory modules will provide a deep understanding of management and marketing, whilst your optional modules will allow you to follow these themes further or to explore other areas.
We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.
We understand that deciding where and what to study is a very important decision for you. We’ll make all reasonable efforts to provide you with the courses, services and facilities as described on our website. However, if we need to make material changes, for example due to significant disruption, or in response to COVID-19, we’ll let our applicants and students know as soon as possible.
Components
Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.
Each component has a status and carries a certain number of credits towards your qualification.
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Status
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What this means
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Core
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You must take the set module for this component and you must pass. No failure can be permitted.
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Core with Options
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You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
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Compulsory
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You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
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Compulsory with Options
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You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
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Optional
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You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
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The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.
Modules
Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.
In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.
Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the
module code
. For example, the module code HR100-4-FY means:
|
HR
|
100
|
4
|
FY
|
|
The department or school the module will be taught by.
In this example, the module would be taught by the Department of History.
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The module number.
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The
UK academic level
of the module.
A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.
A standard postgraduate taught course will comprise of level 7 modules.
A postgraduate research degree is a level 8 qualification.
|
The term the module will be taught in.
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AU
: Autumn term
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SP
: Spring term
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SU
: Summer term
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FY
: Full year
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AP
: Autumn and Spring terms
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PS:
Spring and Summer terms
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AS:
Autumn and Summer terms
|
Year 1
Year 2
Year 3
Final Year
Introduction to Management is a broad-ranging module intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for related modules in subsequent years of your degree course.
Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing and how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.
View Introduction to Management on our Module Directory
A key module across all our Business, Management, and Marketing courses Introduction to Marketing sets out the fundamental principles of marketing and covers the core elements of marketing management. The module explores marketing planning; the segmentation, targeting and positioning (STP) process; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment). The module aims to help students develop marketing knowledge and skills that are important for future modules as well as the workplace.
View Introduction to Marketing on our Module Directory
This module introduces financial accounting and basic principles and techniques needed to analyse and interpret financial statements. Although the module is intended as an introduction for students majoring in accounting it will also benefit students who wish to gain some insight into the practices of accounting.
You’ll look at the nature and role of accounting and consider who uses accounting information and for what purposes. You’ll discuss the contents of annual reports, especially the narrative sections, and the qualitative characteristics of accounting information. Finally, the module will be concerned with key elements and the format of financial statements. You’ll earn to prepare company financial statements using trial balance and cover the techniques that can be used to analyse and interpret financial statements.
View Introduction to Accounting I on our Module Directory
This module is intended for students majoring in accounting and those who have a keen interest in gaining an understanding of elementary financial accounting. Learn the basic principles and techniques for preparing and constructing a set of comprehensive financial statements.
The module commences with an introduction to double-entry booking keeping and accounting equations that govern the recording of business transactions. You’ll then discuss the recognition and measurement principles for accounting for some key items in financial statements, including inventory, accruals, prepayments, long-term assets, and long-term finance, using International Financial Reporting Standards as reference. Finally, the preparation of financial statements from the trial balance for various types of entities, incorporating a variety of simple adjustments.
View Introduction to Accounting II on our Module Directory
Quantitative Methods and Finance is an introduction to the subject of quantitative methods and their applications in finance, accounting and management. The module is designed to provide a sound foundation for your future studies in finance, accounting or management. The topics covered include maths revision, the time value of money, rates of change (calculus), statistics, probability distributions and simple regression.
View Quantitative Methods and Finance on our Module Directory
In keeping with Essex Business School's research and intellectual strengths and interests in Business and Society, the overall aims are that students will learn about and critically reflect on the past, present, and futures of values, value and value creation. It will explore themes of what is considered "valuable" and why, along with different models of value creation. The latter will, of course, acknowledge the traditional business school focus on the private sector but move beyond this to include the public and third sectors as well as the social economy and frameworks for de-growth necessitated by the Climate Emergency
Be well prepared for the world of work, management, and leadership in the 21st century.
View Understanding Value and Values on our Module Directory
Drawing on both historical and contemporary sources, this module introduces you to a range of approaches to, and ways of thinking about, organisations and their management.
You’ll gain a secure conceptual, theoretical, and discursive understanding of the academic foundations of the field vital for academic progression.
Talking both an historical and comparative approach The first five weeks of the module will introduce a series of core concepts, and styles of organising, that constitute the established landscape against which contemporary management and organisation studies take place.
The second five weeks will be more fluid in design and delivery. It will draw upon faculty research interests and expertise, as well as topical debates within the field and beyond.
Attention will be paid, however, to the contemporary organisational challenges posed by issues including the climate emergency, the persistence of structural inequalities within organisations, and the rise of alternative organisational forms and practices.
View Understanding Organisational Management on our Module Directory
A key module across all our Business Management and Marketing coursers; Professional and Academic Development (Management and Marketing) is a foundation in core academic skill requirements with the intention of improving the standard of work across all first-year modules. The module will also enable you to begin to focus on career planning and employability skills and establishing a career path. In addition, this module ensures all students have adequate access to their personal tutor on a regular basis.
The primary aim of this module is to deliver a range of study skills and introduce professional development at the start of Essex Business School students’ undergraduate programmes.
View Professional and Academic Development (Management and Marketing) on our Module Directory
Management accounting enables you to provide three key areas of information to any business: costing, decision-making, and planning and control. In this module you focus on costing, but also see how this area overlaps with the other two, as all three areas always interact. You also develop your knowledge and understanding of management accounting and the context in which it operates.
View Management Accounting I on our Module Directory
This module builds on your understanding of management, work and organisation, exploring how these concepts have evolved over time and how they are understood now. You look at how management theory relates to organisational practice, examine the social dynamics underpinning the field of organisation studies and analyse some of the most important themes affecting management today.
View Organisational Behaviour on our Module Directory
Gain a more advanced understanding of the international context which helps to shape the strategies and operations of organisations, and explore some of the current issues and challenges facing organisations within the international business environment. In particular, you focus on international political economy, covering the major economic systems in the world, and tracing the historical evolution of the global order.
View International Business Environment on our Module Directory
This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.
View Marketing Management on our Module Directory
Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.
View Digital Marketing and Social Media on our Module Directory
The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.
View Business Strategy on our Module Directory
This module introduces quantitative and qualitative methods used in management and marketing research and demonstrates how they are applied in different settings. We explore the methodological, ethical and practical elements of designing business research and learn how to gather, review and analyse data from a variety of sources. You develop your presentation skills and learn how to plan, organise, manage and share research projects.
View Research Methods in Management and Marketing on our Module Directory
This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave.
You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.
View Introduction to Consumer Behaviour on our Module Directory
This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.
View Successful Futures on our Module Directory
This compulsory module equips you with effective study practices to excel in your second year at Essex Business School. It gives your guidance on how to use feedback effectively to improve and develop your academic skills and improve your performance. It provides the opportunity to create an action plan for your personal and professional development whilst at university.
View Student Success Tutorial on our Module Directory
Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society.
View Critical Marketing Perspectives on our Module Directory
This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints.
View Business Ethics on our Module Directory
Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.
View Brand Management on our Module Directory
COMPONENT 04: COMPULSORY WITH OPTIONS
(BE938-6-SP or BE940-6-FY and 15 credit management option from list) or BE939-6-FY or BE944-6-FY
(30 CREDITS)
COMPONENT 05: OPTIOL
EBS Option(s) from list or outside option(s)
(30 CREDITS)
COMPONENT 06: OPTIOL
EBS Option from list
(15 CREDITS)
Your dissertation is the culmination of your course where you apply knowledge gained to produce an extended independent piece of work.
You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice.
Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.
View EBS Integrated Programmes: Dissertation on our Module Directory
This module introduces the methods of research in the fields of marketing. You explore a variety of quantitative and qualitative methods, using examples and case studies to determine the suitability of different types of research in particular situations. You gain understanding of research ethics and acquire the skills to organise and undertake a research project.
View Research Methods in Marketing on our Module Directory
Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.
View Perspectives on Marketing on our Module Directory
Managers increasingly find themselves working across borders calling for a thorough understanding of issues that relate to cross cultural management. In this course you enhance your understanding of the way in which globalisation and international business activities affect management and management practices across cultures.
View Managing Across Cultures on our Module Directory
Placement
On a placement year you gain relevant work experience within a business or professional organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the four-year degree.
Year abroad
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the four-year degree.
Teaching
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Teaching includes a combination of lectures, seminars and computer-based lab sessions
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Modules delivered by experts in the field as well as guest speakers
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Contribute and interact in lectures through the use of smart technology
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Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
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Complete your final-year project in consultation with a personal supervisor
Assessment
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Assessed through traditional methods of end-of-year exams and multiple choice questions, in class tests and essays
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Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
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Your first-year marks do not count towards your final degree
Dissertation
Your dissertation is the culmination of your integrated programme, where you apply the knowledge gained on your course to produce an extended independent piece of work.
You generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows your ability to relate theory to practice.
Your dissertation will help you develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. You are assigned a supervisor for the duration of your project.
