Program Overview

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Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers. Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company. Our MSc Digital Marketing and Analytics is designed to provide you with the techniques you will need to conquer the digital marketing space. The course will cover topics including:

• Social media marketing
• Marketing and technology
• Analysing consumer behaviour
• Utilising data analytic platforms

By the end of this course, you will have gained hands-on experience in digital marketing, marketing analytics and strategy, giving you the perfect foundations for your marketing career. At Essex Business School you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background, you'll build a deeper insight into marketing with a real-world focus. A Masters from Essex Business School can give you the best head-start to build your marketing career. Why we're great.

• Our academics work with business to ensure their teaching is informed by the issues facing today’s firms.
• Our Students’ Union Creative Suite gives you access to software used by leading marketing agencies.
• We analyse the latest digital and social media marketing trends in a fast moving industry.

Our expert staff

Management and marketing research at Essex Business School is very diverse but can best be described as exploring business with a social conscience. For example, our research investigates workplace ethics, corporate social responsibility and the lived experience of work in the global economy. One of the academics you may meet during your course is Dr Muhammed Shakaib Akram , Lecturer in Management and Marketing at Essex Business School, who serves as the programme director for MSc Digital Marketing and Analytics. Dr Akram mainly teaches in the areas of marketing strategy and digital marketing. Dr Akram has a particular interest in quantitative research methods and has used various data analysis and visualisation tools, such as SPSS, AMOS, SmartPLS, and Tableau in his research. You may also meet Dr Erik Jacobi , a Lecturer in Management and Marketing at Essex Business School and an expert in ethical marketing and sustainable consumer behaviour, the politicisation of brands, and social media influencers. Dr Jacobi is involved in a number of consulting activities including a recent project with Ultimotive Group advising how they can use social media and influencer marketing to establish a new brand and increase sales in the UK and in North America. Erik’s work with business ensures his teaching is well-informed by the contemporary issues facing today’s businesses. The research activities of academics in our Management and Marketing Group is supported by the Centre for Work, Organisation and Society (CWOS) which brings together interdisciplinary research on work, society and organisational life. The Centre’s research draws on the humanities and social sciences, bringing in perspectives from disciplines such as cultural studies, history, literary theory, philosophy, psychology, sociology and political economy.

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Specialist facilities

MSc Digital Marketing and Analytics is based at our Colchester Campus . You’ll be studying at Essex Business School , home to the first zero-carbon business school in the UK, demonstrating our sustainable approach to business first-hand. Set around a lush winter garden, with shared spaces to encourage collaborative working, you’ll find a wealth of inspiring teaching and study zones:

• learn in modern lecture theatres with ‘listen again’ recording to aid your study
• access to Mintel market share and forecast data for consumer market analysis
• utilise study booths in our winter garden and versatile break-out areas for group working throughout the building
• dynamic blended learning provision for uninterrupted study and engaging online lectures featuring guest speakers
• study skills support provided by the Essex Business School Learning Team
• networking opportunities with visiting businesses and careers events
• Bonds café and adjacent foyer to enjoy on-site fresh food and drink

You'll also benefit from fantastic University facilities located close by, including our state-of-the-art Silberrad Student Centre, complete with an open-access 24-hour Learning Hub. Why not try the Creative Studios ? Equipped with top of the range kit, all of the computers here have the full Adobe Creative Cloud suite installed, which means you have access to Photoshop, InDesign, Premiere Pro, After Effects and loads more. With a similar feel to the offices of modern marketing agencies, the free-to-use technology can greatly enhance your projects and give you hands-on experience for your CV. Our building is located on the Knowledge Gateway , home to some of the region’s most exciting enterprises in the science, technology and creative sectors. The Knowledge Gateway provides potential networking and career opportunities for students directly on campus.

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Your future

This course provides an excellent foundation to build your career in digital marketing by developing your skills in creativity, innovation and ethical awareness. Many of our graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high-profile organisations and SMEs such as:

• KPMG
• HP
• Groupon
• Wefarm, the world’s largest platform for small-scale farmers
• fast-growing digital agency, Footprint Digital
• award-winning marketing agency, Coast Digital

Read our graduate profiles to find out the types of organisations our Masters students go on to work for. Our Student Support team work closely with the University’s Employability and Careers service to help you with careers information and advice and CV support. They will help you find work experience, internships, placements and voluntary opportunities and provide access to employer talks on campus. We also work closely with the Essex Startups team to support our budding entrepreneurs get their business ideas off the ground. “I did my undergraduate degree at Essex and felt comfortable here, so I decided to stay for my Masters. The teaching is excellent and I love the facilities in the new business school building. After I graduate, I’ll be joining the John Lewis graduate buying scheme. It’s an opportunity I wouldn’t have had without my Masters or the extra-curricular activities I’ve been involved with.” Chloe Mongelard, MSc Marketing and Brand Management (former course title)