Communications, Media and Marketing (with a Foundation Year) BA (Hons)

Program Overview

The Communications, Media and Marketing BA (Hons) with a Foundation Year is a four-year program that develops critical thinking, strategic planning, and creative skills for careers in communications and media. Students engage in hands-on projects in areas like branding, digital communications, journalism, and multimedia production, and benefit from industry collaborations and cutting-edge facilities. The program emphasizes adaptability, collaboration, and critical thinking, preparing graduates for a wide range of career paths in the creative industries.

Program Outline

Communications, Media and Marketing BA (Hons) with a Foundation Year (4 years)

Degree Overview

• Overview: Focuses on developing critical thinking, strategic planning, and creative skills to impact audiences across diverse platforms and demographics.
Includes hands-on, practical projects in areas like consumer behavior, branding, digital communications, journalism, public relations, and multimedia production.
• Objectives:
• Nurture creativity and develop critical insights through hands-on experiences.
• Develop impactful skills for various communication and media platforms.
• Complete practical projects in diverse areas of communication and media.
• Description:
• Collaborated with industry professionals for program design.
• Lively and diverse program with special events and industry-led lectures.
• Cutting-edge facilities include media production suites, design room, green-screen studio, data labs, and sound booths.
• Located in Twickenham, close to central London, providing access to leading journalism, marketing, and cultural hubs.
• Offers specialist teaching and support by industry professionals and leading academics.
• The Times and The Sunday Times Good University Guide (2023) placed it in the UK's top 5 for teaching quality.
• Work placement opportunities for building professional experience and contacts.

Outline

• Modules: Listed below are illustrative modules offered in the 2023/24 academic year.
Availability for 2024/25 may vary.
• Year 1: Personal Learning Competencies, Taking a Professional Approach, London Stories, Performing Identities, Thinking Critically, Creatively and Ethically, Individual Study, Principles and Practices of Communications, The Media Industries, Consumer, Shopper and Audience Behaviour, Contemporary Marketing Practice, Digital Production, Design and Visual Narratives.
• Year 2: Optional modules like Digital Marketing and Data Insights, Research Methods in Social Sciences, Multimedia Production, Behavioural Economics, Popular Culture and Business, Entrepreneurship and Professionalism, Magazine Design, and Marketing Strategy and Implementation.
• Year 3: Optional modules like Ethics in Communications and Marketing, Global Media, Entrepreneurial and Online Journalism, and Independent Study Project.
• Year 4: Core modules like Political Communication (optional), The Enterprising Workplace (optional), and Dissertation or Practical Project.
• Structure: Four-year program including a foundation year for students who do not meet traditional university entry requirements.

Assessment

• Methods: Combination of written and practical assignments for most modules.
• Criteria: Design and production of media campaigns, research, presentations, and final project (dissertation or practical work).

Teaching

• Methods: Lectures, smaller seminar discussions, practical media production workshops, film screenings, student presentations, guest talks, field trips, and one-to-one tutorials.
• Faculty: Industry professionals and leading academics.
• Unique Approaches: Dedicated project supervisors and small class sizes (15-40 students, typically 20 or fewer in seminars).

Careers

• Developing Skills: Critical thinking, adaptability, collaboration.
• Potential Career Paths:
• Journalism
• PR
• Marketing
• Branding
• Design
• Web Editing
• Multimedia Production
• Content Creation
• Creative Industries
• NGOs and Charities

Other

• Entry Requirements: 80 UCAS points, including two B grades at A-Level (or equivalent).
Additional factors considered include subjects studied, GCSE profile, non-academic achievements, references, and motivation.
• Fees and Funding: UK students: £9,250 annually.
International students: £16,320 annually. Fees may increase with inflation annually.
• Contact Time: 61%, with 44% independent study.
• Feedback: Provided within 15 working days for assessments.
• Open Days: Available for visiting the campus, meeting academic staff, and learning more about the program.

• Home: £9,250
• International: £16,320
• Please note: these fees are annual and may increase in line with inflation each year subject to the Government's review of Higher Education Funding.