Communications, Media and Marketing (with a Placement Year) BA (Hons)

Program Overview

The Communications, Media and Marketing program at St Mary's University equips graduates with critical thinking, strategic, and creative skills for careers in journalism, public relations, marketing, and related fields. The program features industry events, cutting-edge facilities, and an optional placement year for practical experience. Graduates acquire transferable skills and are highly employable, with 96% in employment or further study within six months.

Program Outline

Communications, Media and Marketing (with a Placement Year) BA (Hons) at St Mary's University

Degree Overview:

• Goals: This program equips graduates with critical thinking, strategic, and creative skills to impact audiences across demographics and platforms.
• Focus: Consumer behavior, branding, digital communication, journalism, PR, multimedia production, media industries, data analytics, and emerging technologies.
• Features:
• Lively and diverse program with industry events and guest lectures.
• Cutting-edge facilities including media production suites, design room, green-screen studio, data labs, and sound booths.
• Convenient London location near leading studios, game companies, and cultural hubs.
• Personalized support from experienced faculty and industry professionals.
• Placement year: Optional year gaining practical experience and building industry contacts.

Outline:

• Modules:
• Year 1: Principles and Practices of Communications, The Media Industries, Consumer, Shopper and Audience Behaviour, Contemporary Marketing Practice, Digital Production, Design and Visual Narratives.
• Year 2: Modules from Year 1 plus options like Digital Marketing and Data Insights, Multimedia Production, Behavioural Economics, Popular Culture and Business, Entrepreneurship and Professionalism.
• Year 3 (Placement Year): Optional work placement.
• Year 4: Magazine Design, Marketing Strategy and Implementation, Ethics in Communications and Marketing, Global Media, Entrepreneurial and Online Journalism, Independent Study Project, Political Communication (optional), The Enterprising Workplace (optional).
• Structure:
• 4 years with optional placement year.
• 61% contact time with 38% guided learning and 44% independent study.
• Lectures, seminars, group discussions, practical workshops, field trips, one-to-one tutorials.
• Dedicated project supervisors for media production work.

Assessment:

• Combination of written assignments, practical projects, media campaigns, research, presentations, and a final dissertation or practical project.
• Feedback provided within 15 working days.

Teaching:

• Experienced faculty and industry professionals.
• Small class sizes for personalized attention (15-40 students).
• Variety of teaching methods including lectures, seminars, workshops, film screenings, guest talks, and field trips.

Careers:

• Graduates acquire transferable skills like critical thinking, adaptability, and collaboration.
• Potential career paths include journalism, public relations, marketing, branding, design, web editing, multimedia production, content creation, creative industries, NGOs, and charities.

Other:

• Meets Good University Guide's top 5 for teaching quality in the UK.
• Diverse student body with 80% from ethnic minorities and 60% first-generation university students.
• Strong focus on employability with 96% of graduates in employment or further study within six months.
• Contact information:
• Email: apply@stmarys.ac.uk
• Phone: +44 (0)20 8240 4300

• Home: £9,250
• International: £16,320 (£1200 during placement year)
Please note: these fees are annual and may increase in line with inflation each year subject to the Government's review of Higher Education Funding.