Program Overview

Every business depends on key marketing decisions, from branding to advertising, to help drive revenue and increase market share. At Cape Breton University, we provide a comprehensive approach using modern facilities and approachable faculty who have real experience in the marketing world. You will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.

At CBU, you’ll learn about ways to make business decisions with the use of simulations and case studies. Learn about the role various stakeholders play in an organization’s marketing decisions, while immersed in a friendly culture that inspires creativity and communication