Program Overview

Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.

Students will:

• Discover how and why do we choose the things that we buy and what influences people when they choose goods or services.
• Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising.

Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.