Program Overview

• Gain useful skills and industry contacts through work experience.
• Develop an understanding of the international marketing management process and how it is applied in industry.
• Identify and develop professional marketing skills in preparation for future application and employment.
• Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.