Program Overview

What is the Marketing stream on the BBS (Hons) programme?

The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The programme includes lab work, seminars, case studies and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

Graduates of this degree will be very well-positioned to pursue a career in many marketing related areas such as:

• Advertising
• Brand Management and digital branding
• Digital Marketing (website design/ social media/online promotions/email marketing)
• Marketing Research
• Sports Sponsorship
• Sales Management
• Customer Relationship Management
• Marketing Communications and Public Relations
• International Marketing Management
• Teaching

Language Options

While undertaking the Bachelor of Business (Hons) you are encouraged to study one of four languages, although this is not a requirement.  Languages offered:

• French
• German
• Irish
• Spanish