Program Overview

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

This online programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace.

In recent times of global recession the role of the marketer has become more crucial than ever. Versatility within this vast field of expertise is also highly sought after among employers across the world, and employees with the skills and ability to develop a long-term sustainable strategy are worth their weight in gold. LSBF's online master degree in Marketing will provide students with the invaluable knowledge and expertise they need to succeed in an increasingly competitive business environment.