Bachelor of Communication - Public Relations - level 7 drafted

Program Overview

The world needs communicators. It needs people who have the creativity and imagination to develop content that will inspire and connect people. It needs those with the logic, analysis and language skills to deliver that content in a strategic and meaningful way.

Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses in both business and arts. You’ll probably discover that neither is what you expected.  You may even love most a subject you didn’t think you would! Combining words and creativity with business will make you a highly-employable communication specialist.

You’ll graduate not just with a degree, but as a well-rounded, innovative communication specialist who is sought-after by employers. In our survey of past graduates, 84% believed that their BC studies were relevant to their present work.

The Bachelor of Communication builds the skills you need to make an outstanding contribution in whatever field interests you. You will gain skills in using up-to-date technology, and you will have the opportunity to obtain deep insights into the communication industry.

The Bachelor of Communication offers you many opportunities to apply your learning to real-world problems. You’ll produce strategies, media and publications that apply your communication learning.

These can include marketing strategies for community groups, social media content, documentary films, scripts for theatre, media or film, performances and speeches, depending on the courses you choose.

You’ll learn from internationally renowned staff. Massey has the oldest journalism school in New Zealand. Our teachers in the Bachelor of Communication expressive arts courses (theatre, creative writing and media production) have won five national teaching awards.

You may wish to consider moving on to postgraduate study once you have completed your degree.