Program Overview

Why choose this course?

A degree in Tourism and Marketing Management will prepare you for career opportunities in the tourism sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of tourist destinations and attractions.

During your studies you will learn a range of academic and applied practical skills which will support you in progressing toward an academic career, employment in industry, or support you in developing your own business. There will be opportunities to learn theories and academic perspectives in the specialism of Tourism Management, as well as apply topics learnt in applied modules, providing you with practical skills upon graduation. You will learn about all aspects of tourism from travel and tourism to dark tourism. You will also learn about effective marketing, covering topics from customer acquisition to applied marketing strategy. You will be given the opportunity to work with real businesses and gain access to managers and executive officers, as well as put your skills into practise. Upon graduation students can expect to enter a number of roles in the tourism sector within the public, private or voluntary sectors, or continue on to postgraduate study. Career opportunities include travel agents, destination management and marketing organisations, visitor attractions, heritage sites, local authorities, cultural organisations, travel operators, transport organisations and travel industry suppliers.

Why Wolverhampton?

The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subject disciplines of tourism management and marketing, based on a combination of the industry expertise and experience of MiLE department staff who have delivered a number of consultancy projects on behalf of organisations such as The NEC Group, further demonstrating our expertise around the management of venues.

Courses are informed and endorsed by our research, publications, and engagement with professional bodies such as the Association for Events Management Education (AEME) and Chartered Institute of Marketing (CIM).

We have forged strong links with industry partners including The Tourism Society and The Tourism Management Institute (TMI). We also work closely with large travel and tourism businesses such as TUI UK Plc and the European Tour Operators Association, and are the department are members of The Association for Tourism in Higher Education (ATHE), the Association of Event Management Education (AEME), The Institute of Travel and Tourism (ITT) and The Council for Hospitality Management Education (CHME).

Potential Career Paths

A degree in Tourism and Marketing Management will prepare you for career opportunities in the tourism sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of tourist destinations and attractions. During your studies there will be opportunities to gain employability support such as CV writing, applying for job vacancies and writing personal statements. There will be opportunities to engage with Alumni who have gained successful careers in the Tourism sectors. Challenge Academy provides a link between students and real life projects which can be undertaken alongside study, and are often integrated into modules. This gives students many opportunities to network with industry professionals and gain hands on experience which will give our students a competitive advantage when they graduate. There is also business start-up support available for those wanting to run their own business.