Program Overview

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One of the fastest-growing career fields in the country involves the advertising and promotion of sports, and Xavier's location in Cincinnati, Ohio centers you in the middle of a spirited, sports-crazy community.

As a student in the sport marketing major, you’ll learn the skills it takes to bring fans together through courses in public relations, advertising, digital media and more. Students in the sport marketing major participate in field experiences at regional organizations, gaining the professional skills needed to succeed after graduation. Graduates of the sport marketing major have gone on to work for the Cincinnati Bengals, Cincinnati Reds, Major League Soccer and more.

Xavier University is nationally recognized as a top university by

U.S. News & World Report

,

The Princeton Review

and

Forbes

. 98 percent of our students, including those in the sport marketing major, are working, volunteering or in graduate school within six months of graduation (Class of 2021).